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Episode 3

Sainsbury's plan a special party to celebrate their 150th year with a very special guest.

It’s the company’s 150th year of trading and to celebrate the supermarket is planning a party with a very special guest. This episode follows Head of Brand Communications Fleur and her PR team as they make preparations to welcome Her Majesty the Queen to their birthday event close to the supermarket’s very first site in central London. After 50 years’ service on the tills, Jenny from the Wallington store has been selected to meet the Queen, and she can’t wait.

In a suburb of Leeds, a new Sainsbury’s Local is being opened. Store manager Stephan and his team need to decide which products should be stocked to serve the well-off local community. How will the neighbouring shops on the parade react to the new competition?

While the supermarket celebrates its past, it’s also looking to the future by trialling an experiment to remove all the checkouts from one store, encouraging customers to pay for their items with their mobile phones. Will this unique trial change the face of shopping or simply send customers elsewhere?

57 minutes

Credits

Role Contributor
Narrator Joanna Scanlan
Director Chris Taylor
Series Producer Anoushka Roberts
Executive Producer Michele Carlisle
Executive Producer Will Smith
Production Company ITN Productions

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