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From ADHD in children to the way GPs diagnose depression in adults, we look at the deals that have transformed the way we talk about and treat mental health.

In the late seventies, Henry Gadsden, the CEO of a large pharmaceutical company, told a business magazine that the industry had a problem. In treating disease, they were limiting their client base. But by reinventing illness, treating the well and making the taking of prescription drugs as everyday as chewing a stick of gum, they could medicate modern life itself.

From ADHD in children to the way GPs diagnose depression in adults, we look at the deals that have transformed the way we talk about and treat mental health. But what has been their real legacy? Jacques Peretti investigates the deals struck between health professionals and pharmaceutical companies and questions whether Gadsden's dream to medicate modern life has finally been realised.

58 minutes

Last on

Mon 1 Oct 2018 23:45

Clip

Music Played

  • Chromatics

    Tick of The Tock

  • Doves

    Firesuite

  • The Beta Band

    Squares

  • Death in Vegas

    All That Glitters

  • Chromatics

    Tick of the Clock

  • Georges Bizet

    Carmen: Habanera- La Voilaa L'amour Est Une Oiseau Rebelle

Credits

Role Contributor
Presenter Jacques Peretti
Executive Producer Ceri Aston
Executive Producer Emma Cooper
Director Will Yearsley
Director Stuart Bernard
Production Company Pulse Films

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