Main content

Selling Expertise

Evan Davis and guests discuss the curiosities of selling expertise. How do consumers avoid being ripped off? They also debate religion at work.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on 成人快手 Radio 4 and later on 成人快手 World Service Radio, 成人快手 World News TV and 成人快手 News Channel TV.

Evan and three top executives discuss the curiosities of selling their expertise, knowledge the customer doesn't have. If consumers are in a state of relative ignorance, how can they shop around? What stops them getting ripped off? They also swap thoughts on religion in the workplace.

Joining Evan are Heather McGregor, managing director of headhunters Taylor Bennett; Rupert Soames, chief executive of mobile energy company Aggreko; Gavin Oldham, chief executive of retail stockbroker The Share Centre.

Producer: Ben Crighton
Editor: Stephen Chilcott.

Available now

30 minutes

Last on

Sun 26 Feb 2012 22:32

Broadcasts

  • Thu 23 Feb 2012 20:30
  • Sat 25 Feb 2012 17:30
  • Sun 26 Feb 2012 06:32
  • Sun 26 Feb 2012 22:32

Podcast