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13/12/2009

Saatchi and Saatchi talk advertising, plus a report on new investment to boost the craft industry's profile and reputation.

Graham Stewart's studio guests this week are Polly Purvis, executive director of ScotlandIS, and Mark Brock, associate director with Barrhead Travel.

As companies slash their advertising budgets during the recession, we discuss how technology is changing the way business communicates with its customers. Simon Francis, Head of Europe, the Middle East and Africa for advertising giant Saatchi and Saatchi tells our business editor, Douglas Fraser, that advertisers believe the worst is over and that the recession has taught them new tricks.

And reporter Ian Hamilton looks at efforts to boost the reputation of Scotland's craft sector with a new 脗拢4.5bn advertising campaign.

30 minutes

Last on

Sun 13 Dec 2009 10:00

Broadcast

  • Sun 13 Dec 2009 10:00