Rebecca Wilcox tries to turn the tables on the teams of marketeers who have been relentlessly tracking and profiling her and sets out to use their own tactics against them.
In a look at the increasing problem of identity theft, Rebecca Wilcox investigates how marketeers have been relentlessly tracking and profiling her, then buying and selling her personal information.
But Becca is determined to turn the tables on this multi-billion pound marketing industry and sets out to use their tactics against them. When she discovers the perils of her information slipping into the wrong hands, she develops a plan to protect us all and takes it to the top level of government.
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Clips
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By the book
Duration: 02:14
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What's in a name?
Duration: 01:09
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The ad counter
Duration: 01:40
Credit
Role | Contributor |
---|---|
Presenter | Rebecca Wilcox |
Broadcasts
- Thu 11 Sep 2008 21:00
- Thu 11 Sep 2008 23:45
- Mon 15 Sep 2008 03:45
- Tue 16 Sep 2008 02:45
- Wed 17 Sep 2008 03:15