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Scotland’s answer to Route 66? How rebranding 500 miles’ worth of Highland roads created a world-famous bucket list road trip

17 April 2019

Lochinver man Norman MacArthur is bemused by the success of Scotland’s most talked-about road trip.

“The route and roads have been there since time immemorial, but give it a snazzy new name and everyone wants to do the NC500”.

Beginning at Inverness Castle and covering a circular route of just over 500 miles, the North Coast 500 takes travellers around breathtaking countryside, including the infamous hairpin bends of the Bealach na Ba and secluded northern beaches.

Starting the journey

NC500 was launched in 2015 and has quickly established itself as a ‘bucket list’ destination for cyclists and motorists.

It has proven to be particularly popular with owners of supercars who relish the challenge of the route’s twisting single-track roads.

“I’ve seen many more Lamborghinis and Aston Martins around,” said Norman on North Coast 500 - with Anne Lundon.

“It’s become a thing for people with posh cars to do.”

The Travel Show

Is this Scotland’s answer to Route 66?

The route was developed to bring tourists to remote parts of the Highlands.

Bumper business on NC500

North Coast 500: Delights and challenges

Delights and challenges of the North Coast 500

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