Chin chin for gin! The ‘expressive’ alcoholic drink whose recent boom in popularity shows no signs of sloe-ing down
6 June 2018
Such has been the rise in popularity of gin in recent times that, from each year since 2008, the second Saturday of June has been designated World Gin Day.

Reporter Cat Cubie investigates the rise of Scottish gin and why we’re making more than ever
Cat visits an artisan gin distillery to learn how to garnish a G&T.
Why has Scottish gin become so popular?
If you were asked to name Scotland’s alcoholic export of choice, you’d most likely say whisky.

However, according to a 2016 report, gin’s surge in popularity set it on a path to outsell Scotland’s traditional tipple by 2020.
Gin starts out life as ethanol — a pure spirit made from grain; exactly the same initial ingredient from which whisky is produced.
This makes it straightforward for whisky distilleries to switch to gin production, given sufficient demand. The sheer number of distilleries in Scotland therefore made it easier for Scotland to achieve success in the gin industry.
Gin is also relatively quick to mature, meaning it can be produced and taken to market almost immediately.
Gins contain botanicals (the flavourings of gin) to give them distinctive tastes.
Donald Reid, Food & Drink Editor at The List magazine, explained that people are becoming more interested in ways to express themselves through their choice of drink.
“We’re becoming more expressive — and I think gin’s a great example of that.
“People are more interested in ingredients and the distinctiveness of those ingredients.”
Will gin’s popularity last?
Marcus Pickering, who built a gin distillery in Edinburgh, thinks this boom will last.

“When we first started, we thought the market would grow for 5-7 years and then end up a bit like the vodka revolution: new vodkas and flavours, still very popular overseas, but now less so here. But I now see that it’s bedding in.
“Gin is bedding in.”
Gin tasting in ³ÉÈË¿ìÊÖ programmes
It’s a hard life, eh?

The Hairy Bikers in Minorca, sampling locally distilled gin

Contestants from The Apprentice enjoy samples of gin they’re tasked to sell

Landward presenters Arlene Stuart and Dougie Vipond sample rural Scottish craft gins
Latest features from ³ÉÈË¿ìÊÖ Scotland
-
'Wild swimming helps me process the grief of losing my son'
The benefits of cold water therapy.
-
Winter adventures are appealing, but an expert advises caution
Trips in winter require particular knowledge and skills.
-
The rescuers: Why volunteers risk their lives in mountain emergencies
Landward meets members of the Cairngorm Mountain Rescue Team.
-
‘Look for the light’ – practical tips to help you through another winter with SAD
Useful advice and tips to combat low moods at this time of year.
-
How you could be a binge drinker without even knowing
Binge drinking is classed as fewer units than many people may realise.
-
How chocolate biscuits and drama classes helped one man leave prison behind
The healing power of creativity.
-
'When people believe in you, it’s life-changing'
Author Graeme Armstrong revisits the man who helped turn his life around.
-
The 'breath-taking' display of US birds swept on to British soil
Recent storms have brought rare birds to our shores.
-
Six things we learned about Alan Cumming on Take the Floor (Spoiler: includes accordions)
The actor spoke to Take the Floor's Gary Innes.
-
How street gangs trap young men in a dangerous cycle of violence
The almost inescapable pull of life in a gang.
-
Why stylist Gok Wan believes there's no such thing as bad fashion
The fashion expert says we should stop following rules and do what feels right.
-
Is sending a CV still the right way to apply for a job?
They've been central to job applications for years, but are they worth it?