Rising to the top — the pioneering Aberdeenshire dairy farmers challenging the dominance of supermarkets
22 December 2017
In recent years, supermarket price wars have , leading some farmers to complain that they’re not being paid fairly for their product.
Dairy farms normally sell their milk to companies who process it and then sell on to supermarkets — but Aberdeenshire organic farmers Angus and William Willis have decided to take matters into their own hands.
They’ve opened Scotland’s first milk vending machine, selling directly from their farm to customers.
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From Out of Doors on ³ÉÈË¿ìÊÖ Radio Scotland.
The machines are a common sight in France and Italy, and some have already sprung up in England.
It’s very close to the milking parlour; people can see where the milk comes from.Angus Willis, farmer
At the Willis’ vending machine, customers have the choice to fill supermarket-style plastic cartons or opt for the environmentally friendly traditional glass bottles, which can be reused when they return.
This new direct method of selling has numerous benefits, according to William: “The reason we’ve done this it to cut out the middleman, reduce food miles, reduce plastic packaging and offer customers a product in Aberdeen which they can’t get elsewhere at the moment.”
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