Sound Matters - Soundtrack for the UK - How did we get here?
Wednesday
30 January 2002
Printable version
Text of a lecture
given by Jenny Abramsky, News International Visiting Professor of Broadcast
Media 2002 at Green College, Oxford University.
This speech was
first in a series of four.
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Sound is what Radio
is about.
Radio conjures pictures
with words, conveys ideas, challenges assumptions... all by using an
infinite variety of sound.
I joined
the 成人快手 in 1969 because I was enthralled by radio.
It had
kindled my obsession with news when, for example, I had listened, in
my bedroom, to Alastair Cooke and William Hardcastle on Radio 4, telling
me of the shooting of Robert Kennedy.
It had
fostered my love of drama, putting on productions that swept my imagination
into realms of fantasy. It had entertained me with the Goon Show...
Radio
had stimulated my interest in ideas with programmes like Brian Redhead's
A Word in Edgeways playing, almost toying with words.
Radio,
for me, was and is an extraordinarily potent medium.
I don't
know what I expected of the 成人快手... at my first interview the Chair of
Appointments asked me if I could change a plug?
"Yes",
was my reply. "Did I know why I had to change the plug" was
the next question... I was flummoxed...
"To
get the fire working again" I ventured? A smile crossed his face.
I had given the right answer...
成人快手 Radio
in those days was hierarchical, intellectual, pulsating with creative
energy and full of people at war with each other.
The Radio
Directorate was ambitious, challenging, curious, exacting, and arrogant...
and it seemed to do everything. But it was remarkable fun.
I was
struck by the range of programming Radio produced every day.
In my
first year I worked on schools drama, classical record review, Charlie
Chester, the World at One.
I helped
set up the rig for a live concert from the Royal Albert Hall, I was
part of the team covering the Commonwealth Games in Edinburgh and, later,
the team working 24 hours a day on Apollo 13.
Whatever
the genre, whatever the event, radio attempted it.
I am going
to try, in these four lectures, to explain how the radio we know today
came about, look at radio聮s role within the 成人快手, and, in my final
lecture, discuss whether radio can have a continuing public service
role as technologies converge and audiences seem to expect and demand
so much more from their public services.
I am not
a historian. This is a personal reflection, coloured by some 30 years
of experiencing the extraordinary shifts and turns of the 成人快手's own
attitudes to radio.
I cannot
in this lecture cover every aspect of radio and every milestone over
the past eight decades... this will be a selective reflection.
When radio
began, almost 80 years ago, society was unimaginably different.
The Treaty
of Versailles was three years old. The Great Depression was yet to come.
George V was roughly halfway through his reign. Elgar was about to be
appointed Master of the King's Music.
Something
called ragtime was on the way out and something called jazz was beginning
to be noticed. Movies were silent... and the Labour Party had never
held office.
That first
成人快手 - the British Broadcasting Company - was a commercial venture.
The manufacturers
of wirelesses wanted to sell their new products and they realised they
needed content... and a distribution system... so they formed a limited
company, a commercial monopoly, which was financed by a Post Office
licence fee and supplemented by royalties from the sale of receiving
sets, made by the manufacturers.
The licences
granted to the company had severe restrictions. Broadcast content was
to be limited to music, educational and religious subjects and entertainment.
News, not already printed, was to be prohibited except by special permission.
That first
成人快手 had a staff of four! - it was led by an engineer, John Reith, who
became the first General Manager of the 成人快手 in the late Autumn of 1922.
Reith was enough of a visionary to see the potential of broadcasting.
How did
radio impact on the social and political life of this country? Not very
easily at first!
On the
30th April 1926 it was a music programme - Jack Payne's dance music
- which was interrupted by an announcement of a coal strike.
Never
afraid of the limelight the announcement was made by Reith himself.
The planned
miners' strike rapidly became a real general strike, and it's worth
looking at, because it was the first event that raised the key issue
of independence from Government which has been so important in the last
75 years.
There
were no newspapers. This was after all, a general strike.
Churchill,
then the Chancellor of the Exchequer, edited and managed a propaganda
sheet, called the British Gazette from 11 Downing Street... who says
spin-doctoring was invented by New Labour...
So it
was difficult for most people to know what was going on - unless they
had a wireless and a receiving licence.
By the
time of the General Strike there were more than two million licence
holders. They
paid 10 shillings a year (a figure which remained unchanged until 1946).
Although
Reith saw early on that a critical role for the 成人快手 was to "inform",
when the company was licensed the newspaper proprietors had wanted no
news to be broadcast until it had already been published in both the
morning and early evening newspapers.
成人快手 News
could only be heard in the evening, at 7 o聮clock... and every bulletin
had to begin with the acknowledgement "Copyright News from Reuters,
Press Association, Exchange Telegraph and Central News". The 成人快手
did not gather any news of its own.
The 成人快手
was also forbidden to deal with controversial issues.
So, in
May 1926, Reith had a delicate path to tread. The news agencies temporally
agreed to abandon their restrictions. There were five bulletins a day
starting at 10.00am.
And the
status of the 成人快手?
The constitutional
position was clear - the Ggovernment had the legal authority to tell
the 成人快手 what to broadcast... and, if it felt so inclined, could take
over the 成人快手 and turn it into an arm of government.
And there
were those led by Churchill, who wanted to do just that.
There
were others less strident in their views who wanted, as one of them
put it, to leave the 成人快手 with "a measure of independence".
I am not
sure we would define what happened as "independence".
The Prime
Minister, Stanley Baldwin, trusted Reith and knew him well... well enough
to broadcast a message to the nation from Reith's own house in the middle
of the strike... the words of the message were written by Reith! Imagine
if that happened now!!
But despite
this cronyism the important decision was that the Government did not
take over the 成人快手.
Of course
if we were to look at the 成人快手's coverage of the General Strike with
today's emphasis on impartiality, on fairness, we would not be very
proud.
The coverage
was sober, it was non-inflammatory, it was accurate, so far as it went...
but it was very far from comprehensive.
The 成人快手
reinforced authority, it was unfair to the Labour Party, never allowing
them airtime.
But the
truth is that it was probably the best that the 成人快手 could do at the
time, against a background of deference and dinner-jacketed newsreaders
on the radio.
After
the General Strike, the Government needed to take a long term view of
how broadcasting should be regulated and financed. I will not go into
details.
All I will
say is that the first committee, of the endless committees that have
looked into the future of British Broadcasting, the Crawford Committee,
recommended to the Conservative Government what you might say was one
of the first nationalisations...
The British
Broadcasting Company was turned into a public service corporation, its
authority guaranteed by Royal Charter, financed by a licence fee.
In those
early days was the 成人快手 outward looking - audience focused?
Reith had
argued for a 成人快手 dedicated to the highest standards, free from political
interference and commercial pressure. He saw that broadcasting could
be a force for both good and ill.
As early
as 1924 he wrote "he who prides himself on giving what he thinks
the public wants is often creating a fictitious demand for lower standards
which he will then satisfy"... dumbing down was even an issue in
1924!
I must
confess as I researched these lectures I have been struck by how many
issues were raised on the day the 成人快手 started and every few years came
back to haunt it.
The First
Charter came into force in January 1927. And Radio was now able to broadcast
regular news.
It was
trusted by the public, who continued to buy wireless licences in increasing
numbers. They turned to the radio for entertainment - and for news when
news mattered.
Radio
could concentrate on the business of "bringing the best of everything
into the greatest number of homes" 聟.Reith's objective for
public service.
"The
best of everything" meant more than the cultural elitism which
many people associate with pre-war 成人快手.
Reith
may have said there would never be jazz or variety on Sundays - and
by the way there wasn't - but the bedrock of the schedule, then, as
now, was plays, debates and above all music - concerts, both classical
and popular, particularly light and dance music.
Jack Payne,
and later Henry Hall, were the first stars - bandleaders who became
major broadcasting personalities, as influential as the stars of Radio
1 and 2 are today.
From the
earliest days music accounted for the largest slice of broadcasting
time - over 60% - and nearly 20% was devoted to classical music.
Like newspaper
proprietors, the musical establishment had been suspicious of this new
upstart, fearing the 成人快手 would destroy concert going in the UK.
But the
成人快手, as early as 1924, contracted the first full-time musicians and
in 1927 Radio rescued the Proms. Radio had become a catalyst for stimulating
concert-going.
The orchestras
were founded in 1930 and Adrian Boult was appointed Permanent Conductor
and Director of Music.
He turned
the 成人快手 Symphony Orchestra into a world class orchestra.
Not only
that, but Boult, as Director of Music, also developed the 成人快手's role
of cultural patron by commissioning works from composers such as Elgar
and Holst.
He had
identified an important role for public service broadcasting, which
continues today.
The same
was true of drama, where the man in charge was Val Gielgud. Gielgud,
brother of John, was clear from the onset that radio drama needed to
be different and distinctive from theatre.
Supporting
writers was now part of radio's mission.
And there
was comedy, variety, children's broadcasting, educational broadcasting,
but, with the exception of Children's Hour once a month, the Governors
banned quizzes and competitions!
By 1927
there was sport as well. I find it remarkable how quickly the new 成人快手
set up camp on every territory!
By the
time Reith left the 成人快手 in 1938, he had made the 成人快手 a cultural institution,
a catalyst for artistic development and also the major source for entertainment
in the country.
It had
a strong relationship with its audiences. The educational role of the
成人快手 had been established, and embedded in the radio schedule.
And radio
had established itself as much the journal of record as the press, if
not more so...
There was an expectation that great events would be heard on radio...
and of course when war broke out the morale-boosting and propaganda
power of radio was fully recognised.
With the
onset of war the 成人快手 recognised the need for the first time to be more
audience focused, to cater for a variety of tastes.
The Empire
Service, the forerunner of the World Service, had already been established.
The 成人快手
Service replaced the National and Regional programmes and a different
service, the Forces Programme, was created to serve the British Expeditionary
Forces.
People
were hungry for news... and news / information was now the most important
thing the 成人快手 broadcast...
The 成人快手
was now a truly news-gathering organisation with correspondents like
Richard Dimbleby, Wynford Vaughan Thomas, Frank Gillard and Godfrey
Talbot...
I didn't
know that until the war roving reporters, like Dimbleby, were known
as Mobile Topicality Assistants, so as not to upset the newspapers!
I intend
to look at the impact of that war reporting in my third lecture, on
its continuing influence on radio.
But the
成人快手's broadcasting during the war, enormous as its role of information
provider, communicator was, was much more - new stars were discovered,
new formats were developed.
Light
music, comedy, request programmes, variety dominated the airwaves.
Programmes
like Desert Island Discs began... celebrating its 60th birthday this
year.
And radio's
nurturing of comedy talent flourished with programmes like ITMA 聳
It's That Man Again, and its star Tommy Handley.
At the
start of the war there were 4,000 staff broadcasting 50 hours per day
and in seven languages.
By the
end of the war there were 11,000 staff broadcasting 150 hours a day
in 45 languages.
It is
tempting to look back at those times and the early post-war years with
a rosy glow.
One commentator
has said "nostalgia creeps in".
But was
it a golden age as some producers thought when "free spirits, unconfined
by the 成人快手 hierarchy" were able to do virtually what they wanted...
With no expense spared? Should we be nostalgic?
The 成人快手
had two domestic services in the immediate aftermath of war - the Light
Programme, replacing the General Forces Programme in the summer of 1945,
and a regionalised 成人快手 Service.
If you
look carefully at the schedule of both services, it's not clear which
audiences they were meant for.
They seem
more like a scheduler's muddle and were remarkably similar.
Both broadcast
light music, plays, and comedy.
The 成人快手
Service did do more news, and religion, but it was the Light Programme,
for example, that paid tribute to Bernard Shaw on his 90th birthday,
and put on a performance of The Man of Destiny with Eric Portman, whilst
the war time comedian, Arthur Askey entertained on the 成人快手 Service...
I had
not realised that the 1946 season of the Proms only broadcast the first
half of each concert... (neither, by the way, had the present Director
of the Proms, Nick Kenyon).
It was
time for a new vision - that was provided by the Director-General, Sir
William Haley.
In 1946
he was perhaps the first to see that radio broadcasting needed to reflect
a wider variety of tastes and that the way to achieve this was to create
more of, as he called it, a "settled system of programmes".
He decided
to introduce a third service, a "minority service... the Third
Programme".
Haley
was ambitious, he was "determined to break new ground"...
"aiming high".
The services
must "continually seek to innovate, to raise standards", he
demanded.
This was
an ambitious challenge to radio in the austerity of post-war Britain.
In the
post-war years, as television gradually became the senior partner, radio
did, I believe, establish a critical role contributing to and shaping
the cultural fabric of the UK.
The contributors
to the Third Programme included Bertrand Russell delivering the first
Reith Lectures, W.H. Auden, Iris Murdoch, Tolkein, Robert Graves, Edith
Sitwell, Isaiah Berlin, Camus, Thomas Mann.
Drama included
plays by Sartre, Pirandello, Brecht, Louis Macniece, Beckett, Pinter
and Tom Stoppard's first work.
The Features
department was run by Laurence Gilliam. One person described this department
as "a haunt of wayward talents".
From the
start it was in fierce competition with the Talks department, the forerunner
of the News and Current affairs department.
The 成人快手
from its earliest days has created warring baronies. In the Fifties,
the Features department, the intellectuals as they saw themselves, regarded
Talks with contempt, and vice versa.
It is
extraordinary how many of the battles fought in or over the 成人快手 have
been repeated every decade.
Even the
disdain of administrators was around in those early post-war years -
features producers had no compunction in cheerfully biting the hand
that fed them - a habit of 成人快手 producers from then on.
Producers
in those days were more like impresarios, like film producers, they
encouraged writers, they commissioned artists, they spent money - lots
of it.
For instance
Douglas Cleverdon took between a week and nine days to rehearse a play
and he and other producers would not hesitate to hire an orchestra if
a character went to a concert.
Out of
that so called "profligacy" came disasters, but there also
came programmes that fulfilled Haley's dream.
Cleverdon
took seven years to persuade, cajole, drink with and coax Dylan Thomas
to write Under Milk Wood.
Producers,
like Cleverdon, were stubborn and uncompromising.
They were
also elitist. They aimed their programmes at a small audience, at certain
friends - their words not mine - and they didn't care about the people
who didn't understand.
But without
Cleverdon we would not have Under Milk Wood, which took the use of words
and sounds to a new level... evoking mood, place, sense.
Another producer who understood and exploited the power of sound was
Charles Parker, who used radio as a chronicle of working class life,
by blending voices and music.
The Radio
Ballads, which Parker produced, with the help of folk singers Ewan MacColl
and Peggy Seeger, from 1958 to 1964, truly broke new ground, giving
ordinary people a voice. He made one a year.
There
are 5,000 hours of Parker recordings stored in his archive in Birmingham.
"Free
spirits" like Parker and Cleverdon lived uncomfortably in the 成人快手
and were often accused of being "too free with the Corporation's
money"... and they certainly were, but I am not sure the 成人快手 has
ever got the balance right between enabling free spirits to flourish
and ensuring public money is well spent.
Like Cleverdon,
Parker fell foul of a 成人快手 becoming more cost conscious, of a 成人快手 deciding
that an output of one programme a year from a radio producer, was not
tolerable.
But they
represent ambition... and they were influential.
成人快手 Local
Radio's millennium project The Century Speaks, with the voices of 6,000
ordinary people, owes its origins to Charles Parker's pioneering work.
Individuals
also shaped radio's approach to classical music.
First
Boult and, much later, Sir William Glock, Controller of Music from 1959
to 1973, who used his position to invigorate contemporary music.
From its
inception 成人快手 Radio introduced to this country major works of Bartok,
Prokoviev, Schoenberg and Webern, almost unheard in the UK until the
成人快手 embraced them.
To date
the 成人快手 Symphony Orchestra has given over 1,000 premieres - some have
sunk without trace - but Glock, as Controller of Music, began the Proms
policy of commissioning the best young composers, which led to works
by Harrison Birtwhistle, Maxwell Davies and more recently to Tavener's
The Protecting Veil... one of the most successful works of our time.
But radio
has been influential in other equally important aspects of our cultural
life.
The Fifties
saw the flowering of radio entertainment - with programmes like Round
The Horne, Hancock's Half Hour and the Goon Show.
Since then radio has nurtured comedy talent in the UK.
Without
its investment, its showcasing, I think the comedy scene would have
been the poorer.
As early
as the Fifties, it was realised that radio could be the testing ground
for television.
Hancock's
Half Hour was the first show to transfer, a tradition that has continued
to this day with shows like League of Gentleman, Goodness Gracious Me.
But all
this took place when the 成人快手 was a monopoly. Radio faced little competition.
The first
domestic competition the 成人快手 faced was its Television Channel.
In 1955
ITV launched and, from then on, radio's position within the 成人快手 was
gradually eroded as television, rightly, took the greater share of resources.
But despite
the balance of power shifting to Shepherds Bush, the shape of radio
remained largely unchanged for some 21 years until offshore pirate radio
stations, like Radio Caroline, increasingly listened to by young people
like myself, were banned.
Radio
Caroline, broadcasting from an Irish ship, with a Dutch crew and flying
a Panamanian flag, was a challenge the Government could not ignore.
But as
one cabinet minister said in 1967, "we can't remove the sweets
without replacing the saccharine".
And the
成人快手 could not ignore the popularity of pop either.
So the
origin of Radio 1 appears to have been a politically expedient deal
between the Government and the 成人快手.
The Government
banned the pirates and the 成人快手 launched a new service Radio 1 which
it did in September 1967. And it renamed the other services Radios 2,
3 and 4.
Launching
Radio 1 wasn't easy. Radio had said that it could create Radio 1 by
making "special economies" and that no increase in the licence
fee would be needed.
Its audience
was not at first well served. Somehow the 成人快手 muddled through 聳
many programmes were broadcast simultaneously on Radios 1 and 2 like
Late Night Extra, presented by a little-known Irishman called Wogan.
And from
its start Radio 1 faced the argument that the provision of pop music
was not a public service and should not be paid out of public funds.
I started
at the 成人快手 two years later. The 成人快手 I joined was in the throws of a
revolution - it was in turmoil.
On my
first day in Broadcasting House someone asked me to sign a protest sheet
about something called Broadcasting in the Seventies.
"Broadcasting
in the Seventies" was the most controversial document ever produced
by radio.
It was
prompted by problems of scarcity - scarcity of resources, and scarcity
of frequencies.
A policy
study group, chaired by Gerry Mansell, then Controller of Radio 4, with
help from McKinsey's - the first time the 成人快手 used consultants - considered
the future of radio and the structure of the 成人快手 in the regions.
The report,
partly written by Ian Trethowan, later to become Director-General, warned
"there will be both gains and losses", and recommended cutting
the cost of music, rationalising the 成人快手 in the regions and opening
more local radio stations 聳 the first, Radio Leicester had opened
in 1967.
There
were losses. The orchestras were cut - although rather slowly. In 1970
there were 12 成人快手 orchestras, over the next 10 years they were cut to
six. Greg Dyke would never have been so slow.
But "Broadcasting
in the Seventies" was not just about cuts. It was also a visionary
document. It helped the audience. It led to networks that were more
coherent.
It created
a new Radio 3 concentrating wholly on music and the arts... Radio 4
became a speech network and the present structure of 成人快手 Local Radio
was established.
But in
1969 the report was seen as anything but visionary 聳 both outside
the 成人快手 and within.
The Times
forecast that specialist networks "would not broaden a listener's
horizons".
The Sun,
yes The Sun, supported an increase in the radio licence fee with the
headline "成人快手 needs money, not an axe... it deserves a roll of
drums from every 成人快手 orchestra while there is still time".
The first
Campaign for Better Broadcasting - the CBB - was set up with members
including Sir Adrian Boult, Tyrone Guthrie, Henry Moore and Jonathan
Miller.
They saw
the document as "a masterpiece of devious and subtle generalisation...
a capitulation to accountants' logic".
I have
learnt from experience that the 成人快手 is very good at fighting itself.
200 staff
signed a memo to the DG, Charles Curran, criticising the changes and
claiming "there will not be enough adventurous broadcasting, risks
will not be taken". 134 signed a protest letter to the Times.
So were
their fears realised? Did radio lose its creative nerve?
I would
argue no.
The new
specialised Radio 3 continued to commission new contemporary music,
to do Shakespeare, continued to do programmes on ideas, use contributors
like Sir Isaiah Berlin and produce series like Beowulf.
Radio
4, now a wholly speech station, commissioned some of the its finest
series - The Long March of Everyman, Hitchhiker's Guide to the Galaxy,
The Lord of the Rings dramatisation being repeated now. It was able
to offer its audience the rich mix of programming we expect today.
And Radio
1 and Radio 2 were able to develop as separate entities for their different
audiences.
Its interesting
that the arguments had raged over the Third programme, but what of those
millions who wanted a quality public service for their tastes and passions?
Splitting
Radio 1 and Radio 2 showed the 成人快手 had realised that, to their different
audiences, the music of Bing Crosby was on a different planet from that
of the Rolling Stones!
And the
report gave the go ahead for a chain of 40 local radio stations to be
created - without which the 成人快手's relationship with communities would
be very much the weaker.
So I do
think it was visionary.
What "Broadcasting
in the Seventies" achieved was a shape for public service radio
that enabled it to become more audience focused, more able to compete
when faced with commercial competition. Above all it created a framework
for Radio 成人快手 to develop.
But there
is one thing else that pervades "Broadcasting in the Seventies"...
the belief that, because we were in the television age, radio had to
change.
"There
are still some fields in which it has a unique role," it said but
it went on, "for most people radio is now mainly for daytime".
This narrowing
of radio's ambition explains perhaps why there grew among some executives
in the 成人快手, a belief that radio was somehow no longer central to the
future of the 成人快手, and by the turn of the century would be a dead medium.
Indeed
I remember being told so in no uncertain terms by one senior TV Production
Head in the early Eighties.
The Licence
dropped any reference to Radio in its name in 1971... not surprisingly
many people today are unaware that it pays for radio as well as television.
The uneasy
relationship radio enjoyed in the 成人快手 during the latter half of the
last century owed much to a failure to see the complementary relationship
that could be forged between television and radio and, as resources
became scarce, a sense that the old media could only diminish.
In the
Nineties it led to controversial restructuring and ways of working which
will be the subject of my third lecture.
But those
executives who espoused the view that radio had little future could
never explain why much of the passion and controversy surrounding the
成人快手 was still inspired by radio.
News and
current affairs programmes had developed from those early deferential
days. Politicians were being interviewed and challenged... although
they were not always forthcoming.
In the
Seventies news and
current affairs programmes had become "appointment to listen"
programmes on Radio 4, as a result of the creation of the World At One
in 1965 and later its spin-off programme PM by Andrew Boyle and William
Hardcastle.
They were
determined to set the agenda for news. As a result the Today Programme
had changed. It was much more of a current affairs programmes than the
soft magazine of the Sixties. And there was The World Tonight at 10
o聮clock.
So when,
in 1977, the then Controller of Radio 4, Ian McIntyre, decided to slash
all these news and current affairs programmes because he did not believe
they could sustain quality, there was uproar.
McIntyre
cut the Today programme into two half hours. PM and The World Tonight
were cut to half an hour.
This was
war - and most of the battle took place outside Broadcasting House in
the diary columns of the newspapers, in particular the Londoner's Diary
of the Evening Standard. Producers were leaking on a daily basis.
Last year
the Director-General Greg Dyke sent an email to staff exhorting them
to stop whinging or get out.
If the
DG had sent a similar e-mail in 1977/8, and acted on it, it would have
led to the end of the Radio News and Current Affairs department - the
whole department was in revolt.
Fortunately
for them, so was the audience.
News and
current affairs are central to Radio 4 in 2002. They proved central
to Radio 4 in 1977/8.
Quality
coverage, comprehensive coverage, an international perspective, without
these things public service radio would be the poorer.
The debate
was about the soul of Radio 4 and on this occasion news and currents
affairs, rightly, was restored to its role as the spine of the network.
If it
had not, I do not believe Radio 4 would have survived as the force it
is today.
A restored
Today was able to become the leading current affairs programme across
all media. And it also showed that radio was about more than daytime.
When radio
has lost its way it's usually because it has become internally focused
and not put the needs of its audience first.
The upheavals
on Radio 4 had been partly caused by the 成人快手's response to competition.
Radio had
been cocooned from competition but finally, in 1973, commercial radio
launched in the UK with LBC in London and Capital. This was a different
challenge than offshore pirates.
ILR [Independent
Local Radio] started with some programming of real public service values
- programmes like Capital Radio's The Way It Is.
LBC had
a significant news-gathering capability, with specialist correspondents.
It quickly took significant share in London.
Gradually,
the number of services expanded and in the Eighties they were gaining
significant audiences.
In the
process they had dropped most of their speech programming and much of
their experimentation.
And by
the early Nineties the ending of simulcasting, splitting frequencies
and adding new services like Capital Gold had an immediate impact and
seriously eroded 成人快手 Radio audiences.
Radio 2's
share in London went from 22% in 1988 to 11% in 1991! As dramatic a
decline as Radio 1's would be four years later.
The 1990
Broadcasting Act freed ILR from the IBA yoke and gave it a regulatory
body of its own, the Radio Authority.
And the
act enabled national radio and regional radio stations to be created,
this led to the successful launch of Classic FM.
But this
growing strength of commercial radio, with nearly 150 stations, had
an inevitable impact on public service radio.
Throughout
the Thatcher years Radios 1 and 2 were under threat. Should they be
privatised? Did they have a public service role?
This threat
has never gone away. The new Shadow Culture Minister, Tim Yeo, has recently
suggested it should be discussed again.
In the
early Nineties this debate dominated the future of 成人快手 Radio, at a time
when most of its components/networks were suffering from wobbles and
uncertainties which affect all creative organisations from time to time,
and amid predictions that its share of audiences would decline to 38%
by the year 2000, if services remained unchanged.
Radio
1 had not changed for many years. It still had an audience of some 18
million, but it had lost much of its freshness... the sense of danger
and originality that DJs like Kenny Everett had brought in its early
years.
The music
it played was far from the cutting edge of the new music of the young.
The repositioning
of Radio 1 in 1993/4 has been written about at great length... it's
even been turned into a an enjoyable TV programme... so I will not go
into it here, except to say the 成人快手 virtually handed eight million listeners
over to commercial radio on a plate!
In doing
so it refocused Radio 1 on its primary purpose... to serve its young
audiences, with relevant programming and championing their music.
And the
debate, within the 成人快手, about radio's role in popular culture was not
confined to Radio 1.
The spotlight
was now firmly on most of its output. How did you justify services unless
you could demonstrate their distinctiveness?
Local
radio was the first to undergo sweeping change. It became obligatory
to produce speech programmes at key times of the day, which significantly
improved their news coverage but the focus on news meant what had been
a fertile training ground for radio production talent almost dried up.
Some stations
were merged to save money losing for the 成人快手 a critical connection with
their communities. Investment in local radio stagnated.
成人快手 Radio
was losing confidence in itself. Radio 3, became uncertain about its
purpose, as Classic FM discovered a new audience and seemed to challenge
Radio 3's existence, whilst never attempting its specialist remit.
And Radio
2 appeared to be gently sliding into the grave... slowly, sedately but
surely...
成人快手 Radio
seemed to be losing touch with its audience. The scale and speed of
loss of audience to Radio 1 shocked many in the 成人快手.
But in
dealing with radio the corporation made some critical mistakes.
The decision
to put schools programming, all sports coverage, children's radio and
the Open University together and make them into a new network in 1990
- Radio 5 - was a mistake.
It enabled
the other networks to become more focused, but Radio 5 was more an administrative
solution to a problem than a broadcasting one.
It failed
and the reasons for its failure and for the creation of Radio Five Live
will be the subject of tomorrow's talk.
The scale
and speed of change imposed on Radio 1 was partly responsible for its
loss of audience.
The 成人快手
did not learn and, in 1997, made the same mistake with Radio 4. It was
a failure to understand how radio relates to its audience.
It is
a friend and companion. It is the soundtrack to your life. When it changes,
it affects your life...
In 1997
the wholesale changes to the schedule were as radical for the Radio
4 audience as Dave Lee Travis and Simon Bates' departures had been for
Radio 1.
All this
coincided with dramatic upheaval in the organisation and structure of
production that appeared formally to set parts of the 成人快手 in opposition
to each other.
I am not
going to look at this now. This
lecture is about the networks and programmes public service radio delivers
to licence payers. I will talk about it in my third lecture.
But I
am sure this inward focus played a part in affecting programme making
quality as the audience deserted Radio 4.
When the
new schedule was introduced in 1998 the comedy was poor, some of the
new magazine programmes were just not good enough. Some of the producers
failed to understand their audiences.
But some
of those programmes have already become classics... John Peel's 成人快手
Truths, Front Row, Broadcasting House.
I have
dwelt on much of the turbulence that has affected the shape of 成人快手 Radio
in the latter part of the twentieth century.
So what
is the state of public service radio in its 80th year?
Pretty
healthy. Certainly audienced focused.
Unlike
Radios 1 and 4, Radio 2 in the last five years has elected for evolutionary
change, for bringing the audience with it, each step of the way... and
its audience has by and large stayed.
Indeed
the image of Radio 2 quietly slipping away has been banished, as a vibrant
refocused network has emerged and a new audience switched it on. It's
now the most listened to station in the UK.
After
the wobbles of the late Nineties Radio 4 has settled down, and comedy
has once again become confident, nurtured new talent and broken new
ground.
We have
come a long way. Mocking politicians was expressly forbidden 80 years
ago!
Certainly
the doom mongers of the Eighties have been proved wrong.
Far from
a dying medium, listening to radio is increasing, the medium is flourishing
as 90% of the population listen to radio each week.
In 1998
radio contributed 46% of all viewing and listening to the 成人快手 and now
contributes 56%.
成人快手 Radio
has a 51.6% share of the total radio audience, not the 38% predicted
a decade ago!
And radio
has embraced new technology. Taken advantage of the opportunities offered
by the internet.
In the
成人快手, Radio is the third most used section of 成人快手 Online, after News
and Sport, with over 30 million page impressions a month.
But volume
is not everything.
I said
at the start of this lecture that I could not possibly deal with the
whole history of radio in one lecture. This is a selective reflection.
What does
it all add up to? Has radio delivered a vision for public service broadcasting
which is it still central to the 成人快手's purpose?
I have
never subscribed to a definition that public service radio should just
be about market failure.
I think
radio must have range, and ambition, but it also has a duty to be popular,
to contribute culture 聳 both popular and high.
Enabling
listeners to gain access to the music of their choice, setting that
music in context, opening their minds to other forms of music, is as
important to a vibrant society as an understanding of the minutiae of
politics.
Radio
must take risks, must not be safe - like Radio 1 should do and does
with new bands, with new music, with a bespoke news service for young
people.
Like Radio
2 should do and does with documentaries, with comedy, with a wide range
of specialist music.
Like Radio
3 did ten days ago with the weekend festival of John Adams music at
the Barbican - by broadcasting and performing his Death of Klinghoffer
it broke new ground.
It聮s
what Local Radio did last year with its coverage of Foot and Mouth.
It's what Radio 4 must always do.
If public
service radio is to continue to have a role it must produce programming
not heard anywhere else, like Fergal Keane's Taking a Stand, like In
Our Time discussing the nature of good and evil, like The Irving Trial,
where all the protagonists and the judge spoke for the first time, like
Five Live's coverage of 11th September, like the new writing in The
Wire on Radio 3, like The Proms.
All fulfil
in some way the mission to inform, educate and entertain.
Are we
adventurous and creative enough? I think most of the battles fought
within the 成人快手 have been over different interpretations of how to do
just that.
This country
is changing rapidly.
We need
to offer our listeners programmes that tell them about those changes,
and not just on networks like Radio 4 and 3, but through programming
on stations like Radios 2 and 1.
All our
listeners are affected and have a right to be informed.
How a
station like Radio 1 responded to September 11 is important. Was it
relevant for its audience?
They sent
thousands of e-mails, like this from Joanna, aged 15: "Listening
to the show has helped me a lot. Knowing that there are other people
in the world with the same thoughts as my own in a weird way is already
helping me come to terms with what is going on."
The 成人快手
I joined has changed in the 33 years. There's less strife.
Radio
has become more attuned to its audiences, less inclined to deliver from
on high. Its range is all the greater as a result.
And, in
doing so, it has lost some of the arrogance that alienated sections
of licence payers.
So I think
radio is still relevant and forward looking.
It is
still trying "to bring the best of everything into the greatest
number of homes".
Perhaps
we still have some way to go. Perhaps we could be more ambitious?
There are
audiences who feel disenfranchised by the 成人快手 - disenfranchised by radio
as a whole, particularly ethnic minorities. We must respond.
This year
there will be five new public service radio stations - aiming at diverse
audiences, with what must be distinctive quality programming.
In one
year the 成人快手 will be creating as many stations as it previously took
72 years to do.
Radio,
commercial as well as public service, is taking advantage of digital
- be it satellite, cable, online, or DAB. It's moving forward.
So, over
80 years of public service radio has carved out a role in the UK - as
an enabler, as an informer, as an entertainer, as an educator, as a
feeder of passions, and as a platform for ordinary people to have a
voice.
Within
the 成人快手 there is a growing realisation that radio is essential to deliver
its public remit.
Where
would its role as cultural patron be without Radio 3's support of five
orchestras and the Proms, its support of World Music, without Radio
4's support of writers?
Would it
have a relevance to young people without Radio 1? Would it have sustained
its reputation for Sport without Radio Five Live? I doubt it.
Would
it have a strong relationship with communities without Local Radio?
I doubt it.
And would
it be the effective provider of news and current affairs I believe it
is today without programmes like Today and Jimmy Young? I don't think
so.
Since
its inception radio has offered both its audience and the 成人快手 opportunity,
because, as the first Controller of Radio 4 I knew - a man called Tony
Whitby, summed up -
"In
the realm of ideas, radio operates with uncluttered lucidity: in the
realm of the imagination, it soars where other media limp."