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³ÉÈË¿ìÊÖ One has announced the commissioning of a non-transmission pilot of Cloned, a thrilling new gameshow created by the ³ÉÈË¿ìÊÖ Future Formats team.

Cloned sees a team of four contestants try to outwit celebrity clones in a series of funny and fiendish challenges. If the team can outsmart the imposters and beat the clones, they'll win a cash prize. But in this world of multiplicity, who is real and who is fake?

The show is the brainchild of George Hutton, a former English teacher in Spain, who joined the ³ÉÈË¿ìÊÖ last year as part of Future Formats and now works in Format Development for ³ÉÈË¿ìÊÖ Entertainment.

Future Formats is a ³ÉÈË¿ìÊÖ Entertainment and ³ÉÈË¿ìÊÖ Worldwide initiative which sees a group of eight people new to television build new skills in creating, developing and pitching innovative entertainment formats.

Cloned will be produced using a mixture of innovative green screen and post-production techniques to clone its celebrity guests and create the challenges.

Katie Taylor, Head of ³ÉÈË¿ìÊÖ Entertainment & Events, said: "Cloned is a genuinely innovative new show that originated through our Future Formats scheme. ³ÉÈË¿ìÊÖ Entertainment has found a great new way of getting the most out of our talent. Because we're going to Clone them!"

Karl Warner, ³ÉÈË¿ìÊÖ Executive Editor Entertainment Commissioning, added: "Cloned is an exciting new format which pushes the boundaries of production and game show mechanics. I'm delighted it was originated by a young talent base within the ³ÉÈË¿ìÊÖ and think George will be one to watch for the future."

Kate Phillips, Head of Future Formats, added: "I'm so pleased that ³ÉÈË¿ìÊÖ Entertainment's first Future Formats has resulted in this pilot. Nearly all the students are now working as development researchers both in and outside the ³ÉÈË¿ìÊÖ and these successes are down to the all their hard work and creativity over the past few months."

Cloned is a ³ÉÈË¿ìÊÖ Entertainment production. It will be produced by Nick Johns and executive produced by creative director of ³ÉÈË¿ìÊÖ Entertainment & Events Derek McLean for the ³ÉÈË¿ìÊÖ.

Notes to Editors

Future Formats is an annual initiative and just one of a number of initiatives the ³ÉÈË¿ìÊÖ is involved in to nurture and develop new talent, including Comedy College and The Writers' Room.

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