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Press Office

Wednesday 24 Sep 2014

Press Release

³ÉÈË¿ìÊÖ 'Quality' measures at highest levels in recent years

The ³ÉÈË¿ìÊÖ has published the results of a range of measures for the first time today that show public perceptions of quality on the ³ÉÈË¿ìÊÖ are at their highest for many years.

The results, taken from independent research commissioned by the ³ÉÈË¿ìÊÖ, will be published quarterly, and include the audience Appreciation Index (AI) – a score out of 100 given to ³ÉÈË¿ìÊÖ services by an independently run panel of 20,000 people. The panel has been running for five years but the results have not been published until now.

The results indicate that for radio, television and online, scores are at an all-time high, with all television channels scoring more than 80 and all major radio networks scoring 77 or above.

As well as the AI measurement, the ³ÉÈË¿ìÊÖ has also asked audiences whether they view programmes and services across the ³ÉÈË¿ìÊÖ as distinctive. The results here again show the ³ÉÈË¿ìÊÖ is performing well.

James Holden, Head of Audiences at the ³ÉÈË¿ìÊÖ, says: "Audiences are at the heart of everything we do at the ³ÉÈË¿ìÊÖ, so it is very encouraging to see our services performing so strongly in the opinion of our audience. 97% of people in the UK use a ³ÉÈË¿ìÊÖ service every week and it is really important that we understand whether they think what they get from us is both high quality and distinctive. We are constantly striving to meet our audiences' naturally high expectations but these results show a very positive story across the board."

Adrian Ruth, Controller Performance for ³ÉÈË¿ìÊÖ, says: "It is encouraging to see that ³ÉÈË¿ìÊÖ channels such as ³ÉÈË¿ìÊÖ One, with the range of programmes available to a wide audience, continues to record high AI and strong distinctiveness scores despite the level of choice on offer to licence fee payers."

Results for January – March 2011 include:

Appreciation index – AI

All ³ÉÈË¿ìÊÖ TV    82 All ³ÉÈË¿ìÊÖ Radio           80
³ÉÈË¿ìÊÖ One       81 Radio 1       78
³ÉÈË¿ìÊÖ Two       83 Radio 2                      81
³ÉÈË¿ìÊÖ Three     84 Radio 3                      83
³ÉÈË¿ìÊÖ Four       85 Radio 4                      80
³ÉÈË¿ìÊÖ HD         85 Radio 5 Live              77

Distinctiveness

All ³ÉÈË¿ìÊÖ TV    69%    All ³ÉÈË¿ìÊÖ Radio           73%
³ÉÈË¿ìÊÖ One       65% Radio 1                      73%
³ÉÈË¿ìÊÖ Two       74% Radio 2                      75%
³ÉÈË¿ìÊÖ Three     74% Radio 3                      75%
³ÉÈË¿ìÊÖ Four       81% Radio 4                      76%
³ÉÈË¿ìÊÖ HD         81% Radio 5 Live              63%

Notes to Editors

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