³ÉÈË¿ìÊÖ

³ÉÈË¿ìÊÖ Three's recent Adult Season has proved a huge hit with 16–34 year olds with more watching the season and the channel than ever before.

³ÉÈË¿ìÊÖ Three continues to be the most watched digital channel for 16-34 year olds for the hours it broadcasts - and has grown its share of young audiences by 58% since Danny Cohen began as Controller just over three years ago.

The Adult Season has just ended and ran over four weeks with a range of documentaries and entertainment shows looking at what it is like to be a young adult in Britain today. Online, ³ÉÈË¿ìÊÖ Three hosted a debate where young people shared their personal experiences of what it means to become an "adult".

Danny Cohen said: "The record-breaking audience response to the Adult Season is testament to the quality of the programmes being made for ³ÉÈË¿ìÊÖ Three by a wonderful range of producers and directors. Their programmes have really connected with young audiences – as we've also been able to see from the fantastic online response to the Season."

Headlines include:

• The Adult Season gave the channel four of its five best weeks ever in terms of share amongst 16-34 year olds, peaking with a 6% share in the week of the 26 July – the channel's best weekly share ever
• The season so far has reached 17million individuals, 39% of all 16-34 year olds
• Episode One of Underage And Pregnant, which follows a mix of young mums, and some dads, with varied backgrounds as they come to terms with pregnancy, birth, and their new lives with a baby, was the best performing originated programme ever in a pre-watershed slot on ³ÉÈË¿ìÊÖ Three, with an audience of 1million (9.6% share in the target audience)
• Small Teen, Big World is the most watched documentary ever on ³ÉÈË¿ìÊÖ Three with an audience of 1.2million for its first transmission. The show followed the lives of Jazz, a teenager with an undiagnosed form of dwarfism and her mum, Bev, who has the same condition. The debate and impact of the film was immediate: on the night of transmission there were over 60 pages of comments about the film on Twitter. During the broadcast, Jazz received 600 friend requests on Facebook and by the next day it had risen to 1400. A viewer she has never met set up a Facebook fan-club about her which now has over 500 members
• All Adult Season programmes were strong on the ³ÉÈË¿ìÊÖ iPlayer – this was led by Glamour Models: Mum And Me with 478,000 requests.

CP