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Wednesday 24 Sep 2014

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³ÉÈË¿ìÊÖ election night and campaign audience figures

General Election 2010 presenting team. L-R: Fiona Bruce, Nick Robinson, Jeremy Paxman, David Dimbleby, Emily Maitliss and Jeremy Vine

Election Day, 6 May 2010, saw the culmination of the ³ÉÈË¿ìÊÖ's coverage with a live results service on ³ÉÈË¿ìÊÖ One, ³ÉÈË¿ìÊÖ Radio 4 and ³ÉÈË¿ìÊÖ Radio 5 Live, as well as ³ÉÈË¿ìÊÖ Scotland, ³ÉÈË¿ìÊÖ Wales, ³ÉÈË¿ìÊÖ Northern Ireland and all ³ÉÈË¿ìÊÖ local radio stations.

³ÉÈË¿ìÊÖ Online offered a comprehensive results service, as did the mobile mini-site and the Red Button, ³ÉÈË¿ìÊÖ's Facebook and Twitter sites and Ceefax.

³ÉÈË¿ìÊÖ's TV election coverage last night around the UK had a total reach of 17.7 million across the ³ÉÈË¿ìÊÖ's channels, according to provisional overnight figures between 9.55pm and 2am.

A peak audience of 6.6 million watched David Dimbleby anchor Election 2010 on ³ÉÈË¿ìÊÖ One, ³ÉÈË¿ìÊÖ HD, ³ÉÈË¿ìÊÖ News Channel and on ³ÉÈË¿ìÊÖ Two in the nations, with a 4.7 million average, 36.1 per cent share and 16.1 million reach.

The simulcast of Election 2010 on the ³ÉÈË¿ìÊÖ News Channel was watched by an average of 942,000 people and on ³ÉÈË¿ìÊÖ HD by an average of 64,000.

On ³ÉÈË¿ìÊÖ's Election 2010 programme, the peak of 6.6 million came around the Houghton and Sunderland South declaration between 10.45pm and 11pm.

At 10pm, there was a joint NOP Mori poll with the ³ÉÈË¿ìÊÖ, Sky and ITN, which kicked off ³ÉÈË¿ìÊÖ One's Election Night programme.

On radio, ³ÉÈË¿ìÊÖ News offered extensive coverage about the results, including Radio 4 and Radio 5 Live election night specials.

The provisional figures show that between 9.55pm and 2.00am ³ÉÈË¿ìÊÖ One Scotland attracted a 26 per cent share (280,000 viewers), with 15 per cent (150,000) also watching on ³ÉÈË¿ìÊÖ Two Scotland.

³ÉÈË¿ìÊÖ One Wales attracted a 24 per cent share (106,000 viewers), and over on S4C, ³ÉÈË¿ìÊÖ Cymru Wales's Welsh language programme had an average audience of 10,000 viewers.

³ÉÈË¿ìÊÖ One Northern Ireland had a 31 per cent share (117,000 viewers), with 2 per cent (7,000) also watching on ³ÉÈË¿ìÊÖ Two.

The ³ÉÈË¿ìÊÖ's multimedia offering also performed well. On the Election Day, there were 2.5 million UK visitors to the ³ÉÈË¿ìÊÖ Election website, and 11.5 million page impressions according to provisional figures. The most popular feature on the site was the Live Coverage page, with 2 million page hits from UK users.

The ³ÉÈË¿ìÊÖ News website overall saw over 4 million UK users on Election Day and 45 million page impressions, more than double the UK page views on Election Day in 2005. There were also over 3 million views of News video by UK users on the ³ÉÈË¿ìÊÖ News site yesterday, higher than for any other day on record.

The figures for the Election Night follow healthy figures for the ³ÉÈË¿ìÊÖ's coverage of the General Election across the whole of the campaign.

According to an independent survey for the ³ÉÈË¿ìÊÖ, over 40 million adults claimed to have accessed the ³ÉÈË¿ìÊÖ's election news and information each week during the campaign.

The main news bulletins, Newsnight, Daily Politics, Question Time, The Andrew Marr Show and other news programmes have performed well throughout the campaign, helping audiences to understand what the parties stand for and providing fair, accurate and impartial information.

³ÉÈË¿ìÊÖ Three also encouraged younger audiences to get involved with the political process with its two First Time Voters Question Time programmes, hosted by Dermot O'Leary.

The Jeremy Paxman interviews with the three main party leaders on ³ÉÈË¿ìÊÖ One were watched by millions: with Nick Clegg by 2.17m (12 April), with David Cameron by 2.34m (23 April) and with Gordon Brown by 2.56m (30 April).

The ³ÉÈË¿ìÊÖ's Prime Ministerial Debate was watched on ³ÉÈË¿ìÊÖ One, ³ÉÈË¿ìÊÖ HD and ³ÉÈË¿ìÊÖ News Channel by an average of 8.1m on Thursday 29 April, with a share of 31.2 per cent and reach of 13.3 million.

Overall, viewing across all ³ÉÈË¿ìÊÖ channels and Sky News peaked at 9.4m between 9pm and 9.15pm on the night.

³ÉÈË¿ìÊÖ Parliament with its comprehensive coverage of the election successfully doubled its audience during the campaign, achieving a new record for the channel with a weekly reach of nearly a million people (942,000).

The most used Election website feature during the campaign was the constituency map, with more than 8m UK page impressions (up to 5 May).

The ³ÉÈË¿ìÊÖ election mobile mini-site has seen over 6.5 million UK page impressions during the campaign (up to 5 May). The ³ÉÈË¿ìÊÖ's election Facebook and Twitter sites also proved popular, with 8,059 following Twitter updates and more than 22,000 following the Facebook site.

³ÉÈË¿ìÊÖ's chief political correspondent Laura Kuennsberg's tweets have been followed by more than 11,000 people, and digital election correspondent Rory Cellan-Jones has had more than 15,000 followers.

The ³ÉÈË¿ìÊÖ has also received more than 150 "If I Were PM" videos made by members of the public, outlining what was important for them in this election.

Helen Boaden, Director of ³ÉÈË¿ìÊÖ News, said:

"This has been an extraordinarily exciting and important General Election campaign where audiences have relished ³ÉÈË¿ìÊÖ News output.

"We are proud that they have come to us in large numbers throughout the campaign and have trusted us to be clear, fair and impartial."

³ÉÈË¿ìÊÖ News Publicity

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