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Danny Baker kicked off the Shirt Of Hurt Sport Relief fund-raiser on his ³ÉÈË¿ìÊÖ Radio 5 Live show today.

Danny challenged Match Of The Day 2 presenter and avid West Bromwich Albion fan Adrian Chiles to wear a Wolverhampton Wanderers shirt on tomorrow night's MOTD2 (10.55pm, ³ÉÈË¿ìÊÖ Two), calling for listeners to donate money to Sport Relief as encouragement!

How much would it take for you to wear the shirt of your fiercest rival? What's it worth to see a Spurs fan pull on an Arsenal shirt or a Scotland rugby fan dressed in the Three Lions?

Over the next few weeks, Danny will be challenging the public, 5 Live presenters, celebrities and sports people to put on their Shirt Of Hurt to raise cash for Sport Relief.

Danny Baker's Shirt Of Hurt will run until Sport Relief night, Friday 19 March, with participants featured on Danny Baker's 5 Live programme on Saturday 6 and Saturday 13 March (9.00-11.00am).

Danny says: "Where there is discord, may we bring harmony. Where there is error, may we bring truth. Where there is red, may we bring blue.

"For the best of all possible reasons, for the biggest of all possible donations, free your colours and your heart will follow."

The 5 Live website, bbc.co.uk/5live, will host a The Shirt Of Hurt gallery for people to send in their pictures and donate to Sport Relief.

Listeners can send photos to Danny Baker's email address, lord.reith@bbc.co.uk.

If you want to show your support for Adrian Chiles to wear his Shirt Of Hurt and donate money to Sport Relief, text SHIRT to 70011. Texts cost £1 plus your standard network message charge.

One pound of the text goes to Sport Relief to help transform the lives of poor and vulnerable people, all over the UK and in the world's poorest countries. You must be 16 or over and please ask the bill payer's permission. For full terms and conditions go to bbc.co.uk/sportrelief.

The Danny Baker Show, Saturdays, 9.00-11.00am, ³ÉÈË¿ìÊÖ Radio 5 Live

You can listen to 5 Live via DAB digital radio, Digital TV, online at bbc.co.uk/5live and on 909 & 693 MW.

DL