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New Director Joe Godwin will lead ³ÉÈË¿ìÊÖ Children's to its new Salford Quays home and be responsible for all aspects of CBeebies and C³ÉÈË¿ìÊÖ â€“ the children's channels enjoyed by millions of children each week.

Godwin has spent the past 20 years working in children's media – both inside and outside the ³ÉÈË¿ìÊÖ â€“ and is currently Head of News, Factual and Entertainment for ³ÉÈË¿ìÊÖ Children's, responsible for key shows such as Newsround, Blue Peter, Serious, TMI and The Slammer.

His role as Director will be to lead one of the corporation's great content and broadcasting areas for one of its crucial audiences, serving kids throughout the UK. Godwin is expected to take up the post in November 2009, replacing Richard Deverell, who moves up to be Chief Operating Officer for ³ÉÈË¿ìÊÖ North.

Joe will be based in Salford Quays as part of the move of Children's to ³ÉÈË¿ìÊÖ North in 2011.

Damian Kavanagh, as Controller of C³ÉÈË¿ìÊÖ, and Michael Carrington, as Controller of CBeebies, remain responsible for all content on their channels and websites and report to Joe.

Jana Bennett, Director ³ÉÈË¿ìÊÖ Vision, said: "The ³ÉÈË¿ìÊÖ's children's services are the cornerstone of the ³ÉÈË¿ìÊÖ and Joe Godwin's 20 years of experience working in children's media makes him the ideal candidate to build on the reputation of ³ÉÈË¿ìÊÖ Children's and lead the team to its new home as the creative heart of ³ÉÈË¿ìÊÖ North."

Peter Salmon, Director ³ÉÈË¿ìÊÖ North, said: "Joe has emerged as one of the outstanding creative leaders of Children's ³ÉÈË¿ìÊÖ. His commitment and skill in serving young audiences convinced us he was the right person to lead the service through a crucial next period as we move to our new digital home at ³ÉÈË¿ìÊÖ North.

"³ÉÈË¿ìÊÖ Children's will sit at the heart of the strong line-up there. Joe has shown great commitment to and leadership around improving diversity – both on screen and in terms of staffing.

"We are immensely lucky, too, that he will take up the reins from Richard Deverell who leaves ³ÉÈË¿ìÊÖ Children's in outstanding shape to face its many challenges but remains close as Chief Operating Officer for ³ÉÈË¿ìÊÖ North. We are assembling a formidable team and Joe will be a wonderful addition, bringing with him a passion to serve young audiences on all our platforms."

Joe Godwin, added: "As someone who joined the department 20 years ago as a trainee, I can't think of a more exciting challenge, or greater honour, than to lead the brilliant people who make CBeebies and C³ÉÈË¿ìÊÖ. The fact that we're soon to become part of ³ÉÈË¿ìÊÖ North in Salford makes it even more exciting."

Starting his career at the ³ÉÈË¿ìÊÖ in 1986 and spending five years at Nickelodeon before returning in 2005, Joe brings a vast breadth of senior experience in children's media.

Godwin produced Blue Peter, and directed Saturday morning classics Going Live and Live & Kicking as well as heading up Children's ³ÉÈË¿ìÊÖ continuity.

At Nickelodeon, he was Head of Original Production, and became responsible for all online and interactive content.

Since returning to ³ÉÈË¿ìÊÖ Children's as Head of Entertainment, Joe has been Executive Producer of many C³ÉÈË¿ìÊÖ shows including the BAFTA award-winning The Slammer, and the ever-popular Chucklevision.

Joe has also worked closely with both indie producers and in-house production as Head of On Screen Talent for C³ÉÈË¿ìÊÖ.

In 2008 he led the formation of a combined News, Factual & Entertainment unit.

For the past five years, he has also been the Chair of the Network and Fast Track schemes run at the Edinburgh TV Festival, which aim to give many young people a start in the media, and is a member of the Advisory Panel on Children's Viewing of the BBFC.

TM2