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Press Releases
成人快手 management statement: 成人快手 Trust finding and conclusion on Sports Personality Of The Year 2007
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The 成人快手 management today issued a press statement following publication of the 成人快手 Trust finding and conclusion on a fair trading and editorial appeal on 成人快手 Sports Personality Of The Year 2007.
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The statement reads:
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"The 成人快手 Executive will act on the findings of the 成人快手 Trust in relation to Sports Personality Of The Year.
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"The 成人快手 Executive will submit revised editorial guidelines to the Trust in October and will write to ITV and the Radio Centre as directed by the Trust.
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"The sponsorship website, which was suspended in March, will not be re-instated.
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"The complaints made by ITV and the Radio Centre prompted the management to consider the appropriateness of commercial sponsorship of 成人快手 on-air events in relation to changing market conditions.
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"In the context of today's findings, the management of the 成人快手 has reviewed its sponsorship policy and has concluded that it should no longer accept sponsorship from commercial bodies for any on-air 成人快手 event.
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"This conclusion will be reflected in our revised guidelines which will be put to the 成人快手 Trust in October for approval.
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"Existing arrangements will be honoured within the new guidelines, but they will not be renewed."
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Notes to Editors
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The new policy applies to licence-fee funded services and the 成人快手 World Service.
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The total income which the 成人快手 will forego by ending commercial sponsorship of on-air events is likely to be around 拢1.5m per annum.
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The principal events which will be affected are Sports Personality of the Year (Robinsons), Proms In The Park (National Savings & Investments), Radio 3 New Generation Artists Scheme (Aviva) and 成人快手 Four World Cinema Award.
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As stated above, current sponsorship contracts relating to these events will be honoured within the guidelines, but they will not be renewed.
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This new policy does not affect the broadcast of non-成人快手 (third party) events such as the BAFTA Television Awards or MOBO Awards (music awards) which are not staged by the 成人快手 but which the 成人快手 has obtained the right to cover.
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成人快手 Press Office
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