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29 October 2014
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Richard Sambrook

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³ÉÈË¿ìÊÖ's global news audiences reach record 233m


The ³ÉÈË¿ìÊÖ's combined international news services attracted a record global weekly audience of more than 233 million during 2006/7, according to independent surveys.

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The global audience figure for the combined services of ³ÉÈË¿ìÊÖ World Service radio, ³ÉÈË¿ìÊÖ World television and the ³ÉÈË¿ìÊÖ's international online news service bbcnews.com is up 23 million from 210 million last year.

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Many people used more than one service.

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³ÉÈË¿ìÊÖ World Service's weekly radio audience estimate is a record 183 million, up 20 million on last year.

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³ÉÈË¿ìÊÖ World – the commercially-funded international English language news and information television channel – now has estimated record audiences of 76 million viewers a week, up from 65 million in 2005/6.

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The ³ÉÈË¿ìÊÖ's international-facing online news sites attracted a record 763 million page impressions in March 2007, up from 546 million in March 2006. There were a record 38.5 million unique online users across the globe during March 2007, up from 32.8 million a year ago.

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³ÉÈË¿ìÊÖ Global News Director Richard Sambrook said: "This is a strong and welcome indication that the ³ÉÈË¿ìÊÖ's news services are strengthening their impact with audiences around the globe in the highly competitive multimedia age.

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"People around the world are increasingly turning to the ³ÉÈË¿ìÊÖ when they need quality news and information that is independent and trusted."

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There were large ³ÉÈË¿ìÊÖ radio audience increases in Bangladesh – up 8.3 million.

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Increased survey coverage added 7.5 million to the estimate in Democratic Republic of Congo and 7.0 million in Afghanistan.

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Weekly audiences in radio markets in India, Nigeria, Pakistan and Rwanda all grew by a million or more during the year.

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³ÉÈË¿ìÊÖ World saw substantial growth in audiences in Africa, Canada, Egypt, India, Pakistan and the USA.

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Notes to Editors

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³ÉÈË¿ìÊÖ World Service broadcasts in 33 languages including English. The other languages are: Albanian, Arabic, Azeri, Bengali, Burmese, Caribbean-English, Cantonese, French for Africa, Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguese for Brazil, Romanian, Russian, Serbian, Sinhala, Somali, Spanish, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek, and Vietnamese.

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In the UK, World Service in English is available on 648 MW in south eastern England. In addition, overnight on ³ÉÈË¿ìÊÖ Radio 4, ³ÉÈË¿ìÊÖ Radio Wales and ³ÉÈË¿ìÊÖ Radioi Ulster and via digital radio, digital satellite and the internet. The English Network can be heard on the ³ÉÈË¿ìÊÖ's digital multiplex in the UK, Freeview digital channel 80 or in Europe on the Astra satellite, channel 865.

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Outside the UK, ³ÉÈË¿ìÊÖ World Service is available on short wave; on FM in 152 capital cities; and selected programmes are carried on almost 2,000 FM and MW radio stations around the world.

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³ÉÈË¿ìÊÖ World television is the ³ÉÈË¿ìÊÖ's commercially-funded global 24-hour news and information channel. ³ÉÈË¿ìÊÖ World is available in more than 200 countries and territories worldwide, and reaches more than 280 million households (147 million 24-hour homes) and more than 1.3 million hotel rooms. It is also available on 50 cruise ships, 37 airlines and 29 mobile phone platforms.

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The new World Service global audience estimate is derived from a comprehensive programme of independent audience research over a four year cycle. This year's figure incorporates new data from 24 countries - some 69 per cent of this year's audience (some 65 per cent of last year's audience).

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The ³ÉÈË¿ìÊÖ World audience figure is compiled from multiple surveys (syndicated, omnibus and specifically commissioned) across 100 countries.

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The surveys are carried out by independent market research groups and comply with international standards of audience research.

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³ÉÈË¿ìÊÖ World Service Press Office

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Category: World Service; ³ÉÈË¿ìÊÖ World
Date: 21.05.2007
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