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Mary FitzPatrick 漏 Bill Morton 2006

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成人快手 Television appoints Diversity Executive


Category: 成人快手

Date: 06.06.2006
Printable version


成人快手 Director of Television, Jana Bennett, has today appointed an Editorial Executive of Diversity to oversee the way 成人快手 channels represent the audiences they serve.

Jana Bennett said: "The creation of this important new role reflects our commitment to putting audiences at the heart of what we do at the 成人快手.

"To deliver the ambition of Creative Future and meet audiences' expectations in a changing world, we need our programmes to reflect fully and accurately the diversity of the UK population."

First in this newly created role is Mary FitzPatrick, a former 成人快手 programme maker who has most recently been Channel 4's Editorial Manager of Cultural Diversity.

Part of Jana's team, Mary will work closely with channel controllers, commissioners, in-house and independent production companies to improve on-screen portrayal and diversity on 成人快手 Television, including offering valuable advice to programme makers during the course of the development and production of programmes.

Mary will take overall responsibility for reviewing and tracking on-screen content including the portrayal of black and minority ethnic and disabled people.

Part of her role will be to ensure that programmes are culturally authentic and accurate, but also challenging and authoritative. She will aim to set up the industry's definitive database for locating diverse on and off-screen talent for use by in-house production and Indies.

Jana Bennett added: "Mary FitzPatrick has a formidable track record in marrying outstanding diverse talent with a range of genres and great productions.

"This, combined with her fantastic relationship with internal and external producers and PACT, makes her the perfect person to drive this new role. I look forward to welcoming her back to the 成人快手."

Mary FitzPatrick said: "I see my role as enhancing the 成人快手's programming by opening it up to diverse talents and voices in a way that will deepen its relationship with all its audiences.

"The emphasis will be not be on quotas or box-ticking, but on focusing minds on the fact that television audiences are hugely diverse and they rightly expect to see themselves and their life experiences reflected on TV."

Mary has been Editorial Manager, Cultural Diversity at Channel 4 since 2004, during a period which has seen her advising on casting on many shows including How Clean Is Your House?, Wife Swap, A Place By The Sea, and You Are What You Eat.

Mary FitzPatrick began her career as a director and producer at the 成人快手 where she worked on award-winning series such as Horizon and Inside Story.

As an Executive Producer in the independent sector she made factual programmes as varied as Trouble At The Top, Britain's War Heroes and Hidden Identities, about Jamie Bulger's killers.

Mary will take up her new role in July 2006, working alongside Krishan Arora, the 成人快手's Independent Executive, and reporting to Helen Blenkinsop, Managing Editor, Television Commissioning.

SB

Notes to Editors

成人快手 Director-General, Mark Thompson, set out the direction for the 成人快手's Creative Future on 25 April 2006.

Creative Future, is a new editorial blueprint designed to deliver more value to audiences over the next six years and turn the 成人快手's public purposes laid out in the recent Government White Paper into quality content for the on-demand world.

The plans build on opportunities created by new and emerging digital technologies and confront the challenges of seismic shifts in public expectations, lifestyle and behaviours and on building new relationships with audiences and individual households.

Over the past year, ten teams explored what the world may be like in 2012, what audiences may need and want and what the 成人快手 needs to do about it.

Mark Thompson said: "Audiences have enormous choice and they like exercising it. But many feel the 成人快手 is not tuned into their lives.

"We need to understand our audiences far better, to be more responsive, collaborative and to build deeper relationships with them around fantastic quality content."

The project involved people across the 成人快手, the independent sector and other industry partners, underpinned by one of the largest audience research and insight initiatives the 成人快手 has ever undertaken.

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Category: 成人快手

Date: 06.06.2006
Printable version

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The 成人快手 is not responsible for the content of external internet sites



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