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24 September 2014
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Ideas for a better world - World Bank director gives series of talks on 成人快手 World Service


Category: World Service

Date: 18.10.2004
Printable version


In the second of a series of short talks on World Business Report on 成人快手 World Service, World Bank officer and former country director Katherine Marshall calls on the business community worldwide to play its part in beating Aids 聳 ultimately it would be to its advantage, she says.


"A lesson from past epidemics is that alliances can beat back the disease. Forthright leadership and a sense of common purpose can in fact wake society to the dangers it faces and prompt people to change behaviour 聳 like being prepared to allow more spending on this so, so important area of medical research," she says.


"But companies can do much more. It is to their commercial advantage, but more important they are key social actors.

"Apart from the family, they are often the first point of contact for people living with Aids. an employer can reach many more people, than a politician's rhetoric, or a medical centre's waiting room.

"Companies will face political and shareholder pressure to play more active roles."


However costly and difficult, Aids belongs on the daily business agenda, she says.

"Future generations will look back to our time and judge us on what we did. And if we do not mobilise every ounce of energy and resource that we have, to confront this modern plague, we can be sure that the judgement will be very harsh."


In her first talk, broadcast on World Business Report last week, Katherine Marshall, spoke about the impact of lobby groups protesting against the debts of the world's poorest countries.

"In a world dominated by bankers and politicians there are people 聳 like those gathered in Washington 聳 who are determined to mix compassion with economics, and make it an essential part of the debate 聳 and possibly the solution," she said.


Katherine Marshall's latest talk will be broadcast on World Business Report at 18.32 and 22.32 BST (UK time) on Wednesday 20 October 2004.


Notes to Editors

Katherine Marshall is counsellor to the president of the World Bank on development and ethics matters.

During a 32-year career with the World Bank she has served in managerial positions an Africa, Latin America and Asia.



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Category: World Service

Date: 18.10.2004
Printable version

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