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24 September 2014
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成人快手 website gets new look and new name: bbc.co.uk



In May this year the 成人快手's website will get a new look and a new name: bbc.co.uk.


In a phased roll-out, the new name will appear across the 成人快手's website from Thursday 6 May (from 2.30pm), followed by a new, simplified design for the home page from Monday 17 May 2004.


The term 成人快手i, previously used for both the 成人快手's internet and interactive television services, will now refer solely to interactive television.


The name change has come about after consumer research showed that although the term 成人快手i was becoming closely associated with the 成人快手's interactive television services, it had much less recognition with users of the 成人快手 website.


Ashley Highfield, 成人快手 Director of New Media & Technology, explains: "The 成人快手 has a vital role to play in getting people online and, once they're there, making the internet as simple and easy to use as possible.


"The new name bbc.co.uk is much more intuitive for users and the improved, clearer home page design will make our website easier to navigate."


Notes to Editors


Latest figures for the 成人快手's website show that the 成人快手's reach amongst the 23 million internet-using adults in the UK hit an all-time high of 45% in March 2004.


A record number of 10.35 million people used the 成人快手 website during March, a month on month increase of 750,000 new users.


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Category: New Media
Date: 04.05.2004
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