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C³ÉÈË¿ìÊÖ changes the face of Saturday mornings

C³ÉÈË¿ìÊÖ promises a magical start to the weekend when The Mysti Show joins C³ÉÈË¿ìÊÖ's exciting new Saturday morning line-up this spring.

The Mysti Show is a ground-breaking mix of drama and entertainment and features Mysti who is half-human and half-fairy and is torn between her two worlds.

Each week Mysti and her friends Rick, Ella and Ollie explore life in both worlds, dealing with the universal ups and downs of growing up.

Adding comedy to the concoction - and premiering on children's TV - is stand-up comedian James Campbell whose unique brand of ingenious humour guarantees some Saturday morning rib-tickling.

The Mysti Show is just part of a new line-up for Saturday mornings on C³ÉÈË¿ìÊÖ. As promised, The Saturday Show returns, but with a new look and a new line-up.

Popular C³ÉÈË¿ìÊÖ stars Angellica Bell and Jake Humphrey join Simon Grant to kick off the morning with a format that puts children at the heart of the show.

To round up the morning, C³ÉÈË¿ìÊÖ star Fearne Cotton continues to host Top of the Pops Saturday, Top of the Pops' sister show, exclusive to C³ÉÈË¿ìÊÖ.

The show gives an insight into the world of pop, looks at what it takes to make it in the music business, along with performances, confessions and top tips from the hottest acts.

Dorothy Prior, Controller C³ÉÈË¿ìÊÖ, says: "I'm really excited about this new line-up for Saturday mornings. Dick & Dom in da Bungalow caused a stir when it launched on ³ÉÈË¿ìÊÖ ONE and I hope our latest schedule will do the same.

"I believe these different formats offer an exciting and entertaining start to the weekend that's specially-tailored for our young audiences."

The new Saturday morning line-up will go out on The C³ÉÈË¿ìÊÖ Channel and ³ÉÈË¿ìÊÖ ONE from spring.

Other highlights this season include:

C³ÉÈË¿ìÊÖ

Busted Special; Nelly Nut; Fergus McPhai and Tiny and Mr Duk's Huge Show.

CBeebies

Bob The Builder Special; Tikkabilla and Bobinogs.

Dick & Dom in da Bungalow will return to C³ÉÈË¿ìÊÖ in the autumn.

Notes to Editors

1. The role of Mysti is played by Laura Aikman. Rick is played by Oliver Mason.

The Mysti Show is produced by Mystical Productions for C³ÉÈË¿ìÊÖ.

2. The Saturday Show is a C³ÉÈË¿ìÊÖ Scotland production.

3. Almost two years on from launch it is a strong picture for the ³ÉÈË¿ìÊÖ digital children's channels:

• Across February 2004 The C³ÉÈË¿ìÊÖ Channel had its highest average audience ever, with 34,000 viewers.

Audiences to The C³ÉÈË¿ìÊÖ Channel continue to show significant year on year improvement, with the channel in January 2004 taking double the audience of the previous year and placing C³ÉÈË¿ìÊÖ at third place in the digital children's market across its own airtime (behind CBeebies & Boomerang).

• The CBeebies channel has maintained its first place position year-on-year with a 6.2% share amongst children in digital homes across its own air time.

At 4.4%, the C³ÉÈË¿ìÊÖ Channel has established itself in children's viewing repertoire.