成人快手
pioneers new way of working with roster agencies
For
this autumn's major 成人快手 Digital campaign, including the launch of
the new digital terrestrial television service Freeview, the 成人快手
is pioneering a new way to work with its roster agencies to get
the best out of cross-fertilisation between the agency teams.
DFGW
will lead on the 成人快手 Digital campaign for launch, with AMV providing
some strategic and creative development work. 成人快手 Broadcast will
handle production.
All
the roster agencies will integrate the Digital campaign with their
work: AMV on 成人快手 News and 成人快手 TWO; DFGW on C成人快手 and CBeebies; and
Fallons on 成人快手 Choice and the launch strategy for 成人快手 THREE.
AMV's
direct marketing agency Proximity will support the below-the-line
work on 成人快手 Digital.
Andy
Duncan, Director of Marketing & Communications, 成人快手, explains:
"With this new model we can maximise synergy in strategy and
creative development. I believe this collaborative way of working
is a major step forward in our creative work with our agencies."
Notes
to Editors
成人快手
and Crown Castle name "Freeview"
成人快手
and Crown Castle to champion digital for everyone
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