Wednesday 24 Sep 2014
Jana Bennett will today set out her future vision and priorities for ³ÉÈË¿ìÊÖ Worldwide’s network of international channels and announce that a major international season of programming about London is to be taken to TV screens around the world.
In her first major speech as President of Worldwide Networks and Global iPlayer, she will also announce that ³ÉÈË¿ìÊÖ Worldwide is deepening its development of original Lonely Planet programming that will bring the best of its travel expertise to ³ÉÈË¿ìÊÖ Worldwide’s international channels. These 'branded blocks' will be broadcast on ³ÉÈË¿ìÊÖ Knowledge channels which are shown in 14 countries around the world. Bennett will also outline her plans to launch a full ³ÉÈË¿ìÊÖ Earth channel following the success of the branded block on ³ÉÈË¿ìÊÖ Knowledge in some territories.
As part of her aim to export more of the best of British creativity and culture around the world, she will also announce a major international TV season called 'London Calling', which will provide a month of programming across genres including drama, factual, history, culture and music.
In the run up to the Olympic Games, ³ÉÈË¿ìÊÖ Worldwide Channels including ³ÉÈË¿ìÊÖ Knowledge and ³ÉÈË¿ìÊÖ Entertainment will air this season to highlight London as the capital of creativity – it will celebrate the people, music, fashion, art, culture and history of the British capital with a wide range of programming.
Jana Bennett will say: "In the 1960's, Carnaby Street, Mary Quant and David Bailey put London at the heart of the Swinging Sixties; fifteen years ago there was Cool Britannia, and we predict that in 2012 the spotlight will focus firmly on London again. The ³ÉÈË¿ìÊÖ will be there, telling the story of a world-class city to a global audience."
In the wide-ranging speech to the Banff World Media Festival conference in Canada, she will also set out her future vision for the ³ÉÈË¿ìÊÖ's global network of channels, announcing a number of strategic priorities. These are:
She will also talk about her vision for the global ³ÉÈË¿ìÊÖ iPlayer, saying that it will create editorially curated collections across genres like music, comedy, factual, natural history, children's programmes and other genres.
She will reiterate that the service will launch as 'very much a pilot', initially as an app on Apple's iPad. She will underline it will be rolled-out ‘in a careful and measured way’, adding: "We want the global ³ÉÈË¿ìÊÖ iPlayer to imaginatively engage an on-demand audience with the best classic and contemporary British shows."
She will confirm that it will be a multi-territory roll-out, with Western European countries likely to be in the first wave, as part of a staggered launch. She will also explain how all the evidence shows it will complement (not cannibalise) the schedules of our channels and those of our customers.
She will explain the global ³ÉÈË¿ìÊÖ iPlayer will be 'a different proposition’ from the UK ³ÉÈË¿ìÊÖ iPlayer, saying: "The freedom from catch-up means that we've got a lot more flexibility in terms of what we put on there and how we present it. In overseas markets where the whole gamut of the ³ÉÈË¿ìÊÖ's linear broadcast isn't available then applying the on-demand model we have in the UK doesn’t make sense."
She will add: "Whilst it won't happen overnight, our ambition is to present a timeless mix of classic and contemporary UK creativity, showcasing the best of British content from the 1950s to the present day. Vintage British creativity but fresh and for the future."
Harriet Otoo (Channels)
Alex Fulton (iPlayer)
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