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³ÉÈË¿ìÊÖ Worldwide, the commercial arm of the ³ÉÈË¿ìÊÖ, will launch the branded drama block, '³ÉÈË¿ìÊÖ Entertainment presents "Premium Theatre"' on Japanese satellite and cable TV station LaLa TV. This will be the first ever ³ÉÈË¿ìÊÖ drama dedicated block in Japan.

The branded block, set to launch in April 2011, will screen weekly in primetime, and feature top ³ÉÈË¿ìÊÖ Worldwide programming including Cranford, Desperate Romantics and PA's.

Katsuhiko Waza, President of ³ÉÈË¿ìÊÖ Worldwide Japan says: "We are delighted to be launching "Premium Theatre" presented by ³ÉÈË¿ìÊÖ Entertainment with LaLa TV with whom we have a long and valued relationship. LaLa TV has previously broadcast popular ³ÉÈË¿ìÊÖ titles such as Mistresses and Robin Hood and we believe that this platform will be wonderful for Japanese audiences to further engage with even more quality British drama."

Mr Shinji Suda, President & Representative Director, Jupiter Entertainment Co., Ltd says: "Since the launch of LaLa TV in 2000, we have televised a lot of ³ÉÈË¿ìÊÖ drama and, especially since broadcasting the movie-quality drama series Robin Hood, have had the opportunity to increase British drama viewers in Japan. By launching the ³ÉÈË¿ìÊÖ drama branded block, '³ÉÈË¿ìÊÖ Entertainment presents "Premium Theatre"' we are committed to continuing this growth."

To kick off the branded block, ³ÉÈË¿ìÊÖ Entertainment "Premium Theatre" will present the witty and poignant drama Cranford, starring the Oscar-winning Dame Judi Dench, and the comedy drama PA's, an off–beat, fast–paced and funny depiction of office life.

³ÉÈË¿ìÊÖ Worldwide will be launching a host of new dramas at Mipcom including Upstairs Downstairs, Outcasts, DCI Banks: Aftermath, The Deep, Mad Dogs and Misfits (S2).

NOTES TO EDITORS
LaLa TV (JUPITER ENTERTAINMENT Co., LTD: Marunouchi, Chiyodaku-ku, Tokyo) is an entertainment channel that provides a selection of high quality programmes including popular foreign dramas, lifestyle and talk shows. Currently, LaLa TV is broadcast on J:COM, SkyPerfectTV!, SkyPerfectTV!, e2 and other national cable TV operators to 6.5 million households.

Production credits
Cranford (5 x 55’ HD) - A ³ÉÈË¿ìÊÖ/WGBH co-production in association with Chestermead Ltd
Desperate Romantics (6 x 50’ HD) - A ³ÉÈË¿ìÊÖ production
PA's (6 x 50’ HD) - A 2AM TV production for ³ÉÈË¿ìÊÖ
Mistresses (3 x 60’) - A September Films production for ³ÉÈË¿ìÊÖ
Robin Hood (13 x 45’ HD) - A Tiger Aspect production for ³ÉÈË¿ìÊÖ and ³ÉÈË¿ìÊÖ America
Upstairs Downstairs (3 x 60’ HD) - A ³ÉÈË¿ìÊÖ Cymru Wales / Masterpiece co-production for ³ÉÈË¿ìÊÖ and PBS
DCI Banks: Aftermath (2 x 50’ HD) - A Left Bank Pictures production for ITV1
The Deep (2 x 90’ or 5 x 60’ HD) - A Tiger Aspect production for ³ÉÈË¿ìÊÖ
Mad Dogs (4 x 50’ HD) - A Left Bank Pictures production for Sky
Misfits series 2 (6 x 45’ & 1 x 50’ Special) - A Clerkenwell production for E4
Outcasts (8 x 50’ HD) - A Kudos Film & Television production for ³ÉÈË¿ìÊÖ in association with ³ÉÈË¿ìÊÖ America

Julia Holmes