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Norwich punk-rockers The Neutrinos have just brought out their second album, One Way Kiss, the follow-up to their 2004 debut Sick Love.

The record, which came out at the start of August 2007, was released in the same week that the four-piece opened a show for The Sugababes.

The group's 11-track album - which was recorded at The Mill in Winfarthing, near Diss - veers from heads-down rock to slower melancholy numbers, but it's the catchy title track which has got the video treatment.

One Way Kiss - to be released as a single in October - has been directed by Eugene Rockstar, who also worked on Madonna's Get Together video.

MB: How did you get Eugene Rockstar to direct One Way Kiss?

KR: He approached us, he lives in Norwich. I think Norwich holds this secret store of talents – they just hide away and come and work in Norwich.

He wanted to do a video where he wanted to do pretty much everything as he does a lot of collaboration when he goes over to the States.

He had one idea, he wanted me to be able to run a long way with the band in the background. We had a hunt around for a good venue and came up with the Bally Shoe Factory which is on the outskirts of Norwich.

It's now derelict and is available for artists to use. It's a cavernous, extraordinary, crumbling wreck of a place.

MB: The video is very much a 'Made In Norwich' product. Shot here, created by your friends here...

KR: Absolutely. There's something really generous in spirit about pulling in favours from people.

One week they'll be working on a video for us and next week we'll be moving house for them kind of thing. I really like that.

We haven't got pots of money to spend on a video, you can do it because people are interested because they want to be involved.

KR: I really like the idea of breaking out of conventions.

Although people feel like rock 'n' roll is rebellious, it's incredibly safe – a gig comes with a formula and a routine we're all very familiar with. But to suddenly appear in a shop window on a Friday night for people just to come along and see felt really exciting.

MB: The album has landed reviews in the national press, do you care what the critics think?

KR: Having read the music press for years… it's really interesting seeing what people, who don't know you, think of your music. We've been fascinated by the reviews, we've been poring over them.

The bad ones, you just go, 'Oh well, you don't know what you're talking about.' And the good ones you go, 'Yeah, that's great'. It's a game.

When people write reviews they're trying to sell newspapers as well, it's not just about giving an accurate critique of this music – so you always take it with a pinch of salt.

Of course, it's far more important what the fans think as they're the ones consuming the music as part of their life, rather than because they're being paid for writing a review.

MB: When recording the album it's reported you didn't feel you were giving it your all until you were crawling on the studio floor...

KR: One of the many people who was helping us work on the album was Sebastian Rogers, who'd come along and try and get as much out of me and my performance as possible.

It was incredibly important that we work with people that we trusted and loved.

Trust is incredibly important as you're handing over your art to be made into the something else.

I listen to it [the album] and it makes me feel excited. We just went on and made the album, trying to make it as best we could... it's really exciting.

MB: You're enjoying a little bit of the jet-set lifestyle, having already played Canada and Berlin this year. Do you find it different performing abroad?

KR: It's really different. One thing about when you go abroad, suddenly you're exotic.

If you imagine when you go and see a band and you're just going down the road to see a band from say LA you go, 'Wow, they're from LA. I'm going to see that band'.

People say, 'Wow, they're from Norwich, UK - wow' and that doesn't happen much in England!

MB: What do The Neutrinos have planned for the next six months?

KR: We're going to go back to Toronto and Berlin. I think every time you do go somewhere there's no point in dipping in and coming out again. You've got to go back and do the donkey work of going round and touring and stuff.

Although when we go to Toronto and hopefully a bit more of Canada, we must take into account a drive to a gig might be 50 hours rather than four!

_{The Neutrinos: One Way Kiss was released August 2007.}