成人快手 Trust to review online and Red Button services

Image caption, The 成人快手 warned in 2010 that the Red Button service could be affected by cost-saving measures

The 成人快手's online and Red Button services are to be reviewed by its governing body, the 成人快手 Trust.

It will examine whether both services have "adapted to changes in technology, media and audience behaviour".

A and will run until 23 January 2013.

It is the first time the online service has been examined by the trust since 2008, after which its budget was increased by 拢52.7m.

Red Button - the 成人快手's interactive service accessed via digital television - was last reviewed in 2010, when the trust concluded it was "widely used" but could be affected by upcoming cost-saving measures.

成人快手 trustee Suzanna Taverne, who will lead the review, said: "The 成人快手's digital offer is constantly evolving - last time we examined 成人快手 Online, the now firmly-established iPlayer did not even exist - so it is particularly important to review these services regularly.

"We know that what digital achieved at the Olympic Games was just the beginning, and the 成人快手's online and Red Button services will become even more important in future.

"I am keen for this review to ensure that these service licences are fit for purpose and give them the space to develop and innovate in order to continue meeting licence-fee payers' needs and expectations."

Red Button, which the 成人快手 said was used by more than 20 million people each month, has recently reduced the number of live video streams for subscribers of Sky, Virgin or Freesat television services.

"We are doing this because these services rely entirely on linear broadcast technologies, which are not cost-effective for an interactive service like the Red Button," said development editor Tom Williams in a blog post.

More changes to the service were outlined in a blog post by the 成人快手's director of distribution, Alix Pryde.

At the time of its launch in 1999, Red Button - then known as 成人快手 Text - was heralded as an upgrade to the 成人快手's existing TV text service, Ceefax, which on Tuesday ceased broadcasting after 38 years.