By Jessica Lussenhop
Hesperia, California, is a dusty city of fewer than 100,000 people in the Mojave Desert, about a two-hour drive northeast of downtown Los Angeles. Far from the glitz of Hollywood, it鈥檚 a city of squat houses with high chain-link fences surrounding dirt yards. The purple snow-capped San Bernardino mountains loom on almost every horizon.
On the week I visited, a big white tent was selling freshly cut Christmas trees in a vacant lot between a Chevron station and a Wendy鈥檚 fast-food restaurant. The smell of pine sap hovered over the arid plateau.
I鈥檇 come to the High Desert because it鈥檚 the home of one of the internet鈥檚 most recent - and most reviled - viral stars: Jered Threatin, a hard rock musician who performs simply under the name 鈥淭hreatin鈥.
A month earlier, Threatin had become an international laughing stock, after a small army of internet sleuths revealed that he had tried to fake his way to stardom using paid Facebook likes, YouTube views and bots.
He had uploaded deceptively edited film footage that appeared to show him playing to sold-out crowds, lied about a non-existent award and album sales, completely fabricated an entire US tour, and used it all to secure a 10-city tour of Europe and the UK.
As it would turn out, that was all just the tip of the iceberg.
By the end of it, his bandmates had abandoned him, his final stops in France, Italy and Germany were cancelled, and the internet was in a frenzy over the young man鈥檚 downfall.
鈥淭he guy鈥檚 clearly a delusional rich kid,鈥 scolded a commenter on one of the dozens of articles that helped unravel the hoax.
鈥淎 simple conman,鈥 read another. 鈥淚'm surprised he hasn't gotten the hell kicked out of him yet. I'll do it for free.鈥
His own brother, Scott, an extreme metal musician still living back in their hometown of Moberly, Missouri, had warned me not to bother coming to California to speak to his now-infamous younger sibling.
鈥淚t's all smoke and mirrors with Jered,鈥 he wrote to me via Facebook. 鈥淗e'll lead you to believe there鈥檚 something big to get you to bite... only for you to be let down. Be careful.鈥
Scott went as far as to wonder if Jered might rent out some kind of party mansion in anticipation of my arrival, to convince me that he really was an international rock star. But my GPS instructions led me to an ordinary-looking, single-storey house on the side of a thunderous four-lane freeway lined with fast-food restaurants and superstores.
When I rang the doorbell, a woman with long reddish-blonde hair and librarian鈥檚 glasses answered the door. It was Kelsey, Jered鈥檚 wife. I recognised her from her Instagram account, which had briefly gone dark as the internet mob descended upon her, demanding to know her level of complicity in her husband鈥檚 scam.
Threatin - whose real name is Jered Eames - stepped into the hallway behind her. The 29-year-old was shorter than I expected, about 5ft 9in (1.75m), wearing the same black leather motorcycle jacket he wore in his promotional photos over a black T-shirt and black trousers.
He has one of those ageless faces that would make you believe he was either 19 or 50, depending on what you were being told. His distinctive hair cascaded down his back.
鈥淣ice to meet you,鈥 he said, extending a pale hand. 鈥淚鈥檓 Jered. But you know that.鈥
As we briefly toured the Eames鈥 immaculate and sparsely decorated home - framed portraits of Jered hung throughout, rows of identical black T-shirts and cargo pants hung in the walk-in wardrobe - I still didn鈥檛 know what to expect. Would he be defensive? Apologetic? Was he embarrassed or oblivious?
Over the many hours of conversation that followed, I discovered that he was none of these things. Even all the cunning of internet detectives hadn鈥檛 been able to fully uncover the truth behind Jered Threatin, and the strange and sparklingly unique trainwreck that was the Breaking the World Tour.
When I told him point blank that there was no way I could completely trust what he was telling me, he was unperturbed.
鈥淚 understand that,鈥 he shrugged. 鈥淭hat鈥檚 part of the fascination.鈥
Weeks earlier, when the immolation of Threatin was in full effect, even the people he had tricked into supporting his disastrous bid for fame had to give him credit - the attempt was impressive in both its intricacy and its audacity.
鈥淭his whole thing is just surreal,鈥 said Rob Moore, lead singer of the band Dogsflesh, which opened for Threatin on one of the early tour stops. 鈥淗e鈥檚 basically duped the whole of the music industry. He鈥檚 duped everybody, myself included.鈥
Months before Threatin boarded a plane bound for Heathrow, London, material sent out to venues and prospective support bands claimed that Eames had 鈥渟igned to SPV Records (Whitesnake, Scorpions, Motorhead)鈥 and that his 鈥渓ast single charted Top 40 in 7 countries鈥.
鈥淭he world rarely sees so much talent wrapped into one person,鈥 read his website, alongside photos of a wan young man with long, straw-coloured hair glowering into the camera.
The site reported sales of more than 55,000 copies of his debut EP. His Facebook page had nearly 40,000 likes and his YouTube channel was filled with clips of Threatin playing to packed arenas of screaming fans.
鈥淚 would let Jered Threatin do literally ANYTHING to me!鈥 one of dozens of fan comments gushed.
It was this kind of online fandom that helped convince guitarist Joe Prunera that playing with Threatin might be the kind of break he鈥檇 been waiting for.
It began with a Facebook friend request from someone named Lisa Golding. Prunera, a 36-year-old AV technician at the Wynn Las Vegas resort and casino, had moved out West years earlier with aspirations of a career in music, and noticed immediately that Golding was an agent with a company called Aligned Artist Management based in Beverly Hills.
As soon as he approved her request, Golding sent Prunera a message.
鈥淲e have a signed hard rock artist on our roster that is looking for a new rhythm guitarist for their upcoming tour in Europe this November,鈥 Golding wrote. 鈥淚f you are interested I would like to set you up with an audition/meeting with the band in Los Angeles.鈥
Prunera immediately called the number at the bottom of the message, spoke to Golding, and agreed to make the four-hour drive for the audition. A second employee of Aligned Artist Management named Joe Abrams took care of the logistics via email, writing that while the tour would pay only $300 (拢239) in total, all Prunera鈥檚 expenses would be covered for the two-week itinerary.
On 21 July, Prunera arrived on the Sunset Boulevard location of SIR Studios. When he texted Golding to tell her he鈥檇 arrived, it was Kelsey who met him and walked him back to the rehearsal studio where Jered was waiting.
鈥淗e was very down to earth, very nice and easy to get along with,鈥 recalled Prunera. 鈥淢y initial thought was this is someone I could actually see myself hanging out with.鈥
At dinner that night, Eames offered Prunera the job. For someone who鈥檇 put some of his own rock star dreams on the back burner to make ends meet, it felt like a great opportunity. The fact that he鈥檇 never heard of Threatin didn鈥檛 bother him.
鈥淚 was thinking: 鈥極K, he鈥檚 a signed artist, he鈥檚 got a label behind him, a manager, a promoter.鈥 I鈥檓 thinking that he鈥檚 not huge, but he鈥檚 on his way,鈥 said Prunera.
Threatin also hired bassist Gavin Carney, a local from outside LA, and Dane Davis, a drummer based in Las Vegas. All three were approached by Golding and Abrams, who鈥檇 found their videos on YouTube. None of the band members ever met anyone from Aligned in person, but were nevertheless excited by the opportunity, and the prospect that if Threatin took off, it could become a regular, paying gig.
The quartet started practising in Hesperia every other weekend from July until October, then the Eameses put them up in the guest bedrooms and on their living room sofa for a full week before departure. The band practised non-stop until it was time to leave for the airport in Los Angeles.
鈥淚t was exciting, it was cool,鈥 recalled Carney, a 24-year-old car mechanic, who hadn鈥檛 travelled much outside of California before. 鈥淢y first tour ever, we鈥檙e going to Europe and the UK - that鈥檚 pretty crazy.鈥
At the time, the only thing that struck any of the three hired band members as odd was a surprise announcement that their promised $300 fee was now actually their food budget. Davis says he was upset, knowing that $300 would hardly last a week in an expensive city like London. (Eames disputed this account, saying the band members always knew the money was for per diem.)
鈥淏ut I鈥檓 the kind of person where I鈥檝e given my word that I鈥檓 going on this tour, and my word means something to me,鈥 he said. 鈥淚 didn鈥檛 want it to end up screwing over the band.鈥
After two days of London sightseeing in the hired Mercedes-Benz Sprinter van driven by Kelsey, the band arrived for the first show of the tour at The Underworld in Camden. While the band was backstage taking giddy pre-show selfies, Jon Vyner, The Underworld鈥檚 booking manager, was expecting a fairly sizeable crowd for a Thursday night.
The gig had been arranged a month earlier by Threatin鈥檚 booking agent, Casey Marshall, from an LA-based company called StageRight Bookings. Marshall had paid the venue鈥檚 拢780 ($979) hire fee and informed Vyner via email that they鈥檇 pre-sold 291 tickets for the evening. That would have packed the venue to well over half its capacity, and Vyner had staffed the doors and bar accordingly.
鈥淲e would have been overjoyed if that many people actually turned up,鈥 he said.
Marshall had also arranged for two support bands to play, and when Prunera and Davis slipped into the audience to check them out, both noticed there were only a handful of spectators.
鈥淚 kind of thought to myself: 鈥楳aybe this is a band that鈥檚 not really that popular and they鈥檙e kind of just starting out,鈥欌 recalled Davis.
But by the time Threatin took to the stage for their first real performance together, the audience had actually dwindled further. Prunera, who鈥檇 simply assumed that Threatin鈥檚 fan base in the UK must be massive, was disappointed, but tried to put it out of his mind.
鈥淚 thought: 鈥榃ho knows, it鈥檚 a Thursday night, maybe nobody鈥檚 out, people gotta work tomorrow,鈥欌 he said. 鈥淲e weren鈥檛 stressing out because these things can happen.鈥
Behind the scenes, however, Vyner was 鈥渜uite angry鈥.
鈥淚 told Casey by email never to contact us again,鈥 he said.
Oblivious to the trouble brewing, the band moved on to the next stop at Trillians in Newcastle upon Tyne. Marshall had hired Rob Moore鈥檚 Dogsflesh as the opener. As a seasoned musician touring since 1982, Moore took the time to check Threatin out before accepting the show offer, and was pleased with what he saw.
鈥淟oads and loads of hits and views and likes and comments. We thought: 鈥榊eah, this guy鈥檚 obviously the real thing,鈥欌 he said. 鈥淲e thought if we can get on with their booking agent in America, maybe they can open up a few more doors for us.鈥
Once again, however, as the support band came on, the venue was nearly empty. After Threatin failed to acknowledge the members of Dogsflesh after their set - a backstage faux pas - Moore decided to pack up and leave without staying to watch the headliner. As he walked out, Moore says he saw five people in the audience, two of whom were members of his own band.
Things finally boiled over at the band鈥檚 fourth gig, The Exchange in Bristol, where Marshall had told the venue to expect 180 pre-sold ticket holders.
Billy Jon Bingham, frontman for the band Ghost of Machines, says his band took the Bristol gig unpaid as an opportunity for more exposure and a chance to sell merchandise. But he arrived to see that there was no queue and the Hollywood promoter was nowhere to be found. Ten minutes before they were due to take the stage, a manager at The Exchange waved him over.
鈥淗e pulled me aside and said: 鈥楾hey haven鈥檛 sold any tickets. I鈥檝e asked him to cough up the money that we鈥檝e lost or we鈥檙e losing on the bar, otherwise they鈥檙e gonna close the venue,鈥欌 he recalled.
Bingham says he saw Eames, who up until this point had been slinking around the venue with his hood up, go to a cash point and withdraw the 拢400 needed for the show to go on. Bartender Jonathan Minto, who had come in to help handle the expected crowd, overheard his manager quibbling with Eames over the additional cost. But Minto said that at the time he believed they鈥檇 all been 鈥渢aken for a ride by a shady promoter鈥.
That evening, Threatin took the stage to an audience of absolutely no-one.
鈥淢y initial reaction was to feel sorry for him and the band, because having no-one turn up at your show is pretty demoralising,鈥 wrote Minto in a message to the 成人快手. 鈥淏ut then鈥 during his set, we started the internet sleuthing.鈥
Minto said that when he and the other idle bartenders watched the clip that appeared to show Threatin playing to a sold-out crowd in an arena somewhere, they saw that Eames never appeared in the same shot as the throngs of fans in the pit.
鈥淗e had literally just spliced footage of a crowd of at least 20,000 people rocking out at a real gig with close-up footage of Jered playing in front of wall,鈥 said Minto.
The next morning, he posted a long Facebook message, laying out everything he鈥檇 found out the previous night, thinking his friends in the music industry would get a kick out of it.
鈥淭hreaten [sic] is essentially a fake band. 38,000 likes on Facebook which have ALL been paid for,鈥 he wrote. 鈥淭he 100 or so people attending the event page (and all the other event pages for their tour) are all based in Brazil. Every comment on their youtube videos is phoney.鈥
The post began to spread. After reading it, Tim Williams, editor-in-chief of the blog Sick Chirpse in London, went on the websites of the companies that allegedly represented Threatin: Aligned Artist Management, StageRight Bookings, Magnified Media PR and his label, Superlative Music Recordings.
鈥淚t looked like it was made by a kid in 10 minutes,鈥 said Williams of the websites. 鈥淚t was very suspicious.鈥
When Williams googled the other bands allegedly signed with Superlative, nothing came up. All four websites were registered to the same anonymous GoDaddy account.
On 9 November - a little over a week into the tour - Sick Chirpse, and NME all posted the first articles exposing what Williams called 鈥渢he bizarre story of Jered Threatin鈥. Minto said he and other workers at The Exchange had also been contacting the venues further along the tour route to warn them not to believe anything that Threatin鈥檚 management was telling them. He says his phone began going crazy with notifications.
鈥淧eople were really digging into who he was and finding out crazy information nearly every minute,鈥 he said.
A mountain of damning evidence began piling up.
The news outlet that had awarded Threatin 鈥淩ock Artist of the Year鈥 in 2017? Fake.
The profile photo of Lisa Golding from her Facebook page? Lifted from a Montreal photographer鈥檚 website.
The physical address for StageRight Bookings in Los Angeles actually belonged to a suicide prevention charity.
By the time the band arrived for its fifth gig in Birmingham, Carney could tell something was up.
鈥淚t just didn鈥檛 feel like we were welcome,鈥 he said.
Cracks began to form within the band as soon as they disembarked from the ferry in Northern Ireland. Davis switched his mobile phone back on to find that his inbox was full of emails from concerned friends as well as derisive internet trolls, haranguing him for his role in the 鈥渇ake band鈥. As he read the story in NME, Davis became alarmed that he 鈥渉ad no idea who Jered is, or what he鈥檚 capable of鈥.
While Kelsey and Jered were checking in to the home they had rented for the band, Davis showed Prunera and Carney one of the links that had been sent to him.
鈥淎t that point I just told them: 鈥楲et鈥檚 keep quiet and just try to find out as much as possible and get a game plan together,鈥欌 he said. 鈥淔rom then on we communicated through text.鈥
An awkward scene unfolded that evening in the living room, with all three hired bandmates furiously texting back and forth to one another, while trying to play it cool with Jered and Kelsey sitting just feet away.
鈥淚 get online and sure enough, it鈥檚 everywhere. It鈥檚 all over the internet,鈥 said Prunera. 鈥淚鈥檓 like: 鈥榃hat is going on?鈥欌
Davis鈥 mother had flown from Las Vegas to Belfast to see her son play, but instead, he conscripted her to help the band gather their luggage and flee the rented house without a confrontation with Jered. But before that could happen, Jered came downstairs and asked if anyone else had been getting any weird emails.
鈥淛ered seemed like he was just as confused,鈥欌 recalled Prunera. 鈥淗e said he was a victim. We said: 鈥楧ude this is over.鈥欌
Davis left that night with his family. Prunera followed the next morning, checking into a hotel and ultimately relying on an aunt to fund his trip back home. Only Carney, who felt unsure about what he was reading versus what Jered was saying, agreed to stay.
But without a drummer or the other guitarist, the Breaking the World tour officially broke down.
By then, the story had gone fully viral. MetalSucks filed a dozen follow-up stories, breathlessly chronicling the band鈥檚 every blunder. Threatin became the talk of music podcasts and YouTube channels. The New York Times called it 鈥渁 most puzzling hoax even for 2018鈥.
When journalists discovered that Jered Threatin鈥檚 real name was Jered Eames, it didn鈥檛 take long to track down his older brother, Scott, to their hometown of Moberly, Missouri. He seemed unsurprised by his younger brother鈥檚 antics.
鈥淚 caught an article pretty early on, and once I saw the picture on there I kind of rolled my eyes,鈥 he said. 鈥淚 was hoping it would blow over.鈥
Scott, who plays guitar for the extreme metal band NEVALRA and under the stage name Wicked One for the black metal band Thy Antichrist, said he hasn鈥檛 spoken to his brother in about six years - since Jered and Kelsey packed up and abruptly moved to California in 2012.
According to Scott, the rift began over the extreme metal group, Saetith, Scott and Jered formed together, an outfit that in Scott鈥檚 estimation had real promise and had started building a reputation. They even travelled to Puerto Rico together on a 2011 tour.
But things soured when Scott went online and saw that Jered had changed the band鈥檚 Facebook page to show that he - not Scott - had played guitar on their upcoming recordings.
鈥淗e was my best friend, honestly. I was pretty isolated,鈥 says Scott. 鈥淎lmost overnight it went from best friend to not speaking.鈥
He says he still hopes that someday his wayward sibling will come home, for their parents鈥 sake.
鈥淗e鈥檚 still my brother,鈥 he said.
Back in Europe, Carney went sightseeing with the Eames. They toured an Irish castle, and visited the Eiffel Tower in Paris. Carney says it was fun. The epic disintegration of the tour was discussed only shallowly, and Carney did not confront Jered.
But the final straw came when Jered released what was up until this point his first and only statement on the debacle. It was just three sentences long:
鈥淲hat is Fake News? I turned an empty room into an international headline. If you are reading this, you are part of the illusion.鈥
The internet collectively groaned. But for Carney鈥檚 mother, it was a sign that the whole thing had gone too far - she insisted Carney let her fly him back home to Los Angeles. He acquiesced.
But Carney seemed to be the last person still willing to believe that Threatin鈥檚 management existed, or that the whole tour hadn鈥檛 simply fallen victim to an unscrupulous promoter. Not long after returning, he even posted a video of himself covering his 鈥渇avourite鈥 Threatin songs on YouTube.
鈥淭here鈥檚 still a lot of questions. I don鈥檛 really want to come to any conclusions until I know,鈥 he told me at the time.
鈥淚 want to hear what he has to say.鈥
By the time I鈥檇 heard about the saga, Eames seemed to be in the defensive crouch familiar to anyone who鈥檚 watched a viral internet-shaming unfold - his Twitter and Instagram accounts had been made private. A series of YouTube interviews with him (which turned out to be Eames interviewing himself) had disappeared from the web. Yet at the same time, his critics were finding themselves blocked from his Facebook page, a sign that from somewhere on the cancelled tour route, the wounded frontman was watching.
During this time, he was also ignoring all requests for interviews from journalists. I sent him a direct message on Twitter anyway, not expecting to hear back. He responded within hours.
鈥淚'll be back in LA next week.鈥
About two weeks after he鈥檇 returned home, Jered Eames sat at his dining room table drinking a Coke and scrolling through the reams of vitriol that come up when you plug 鈥淭hreatin鈥 into Facebook鈥檚 search bar.
Kelsey sat beside him as one of their four cats swished around the couple鈥檚 feet.
鈥淭hreatin is a total fraud,鈥 Jered read aloud, a slight Missouri twang still discernible in his voice. 鈥淲e stupidly hired our venue out to his agent Casey Marshall based in America - I assume Casey is Threatin鈥檚 mother.鈥
He read further silently.
鈥淭hey think my parents paid for the whole thing, that鈥檚 hilarious,鈥 he said.
Jered moved out of his parents鈥 house and into a house with Kelsey when the two were still in high school. He claims the tour was funded with the money they squirrelled away when he was flipping burgers at a Moberly Burger King and installing court-mandated breathalyser devices in people鈥檚 cars.
Neither of them is in touch with their families back in the Midwest.
鈥淚鈥檓 very much a loner,鈥 said Jered. 鈥淣ot only do I not want friends, I don鈥檛 want family either.鈥
He admits that friction within his family did precipitate his cutting off contact with Scott and his parents, but he says that what really sent him to California was a sudden, violent coughing fit that landed him bent over the sink, choking out blood. Without going to a doctor, he said, he simply assumed he was dying and decided to make some dramatic decisions.
鈥淚 just went: 鈥楢m I really happy doing what I鈥檓 doing with my life?鈥 And I went: 鈥楴o, I鈥檓 not. I鈥檓 gonna move to Los Angeles.鈥 Everything I thought about doing, I鈥檓 doing right now.鈥
The Eames live a very small life together. They say they do not socialise with anyone but each other. They rarely go out, and when they do, it鈥檚 to drive around and talk. The fact that the single motivating factor in Jered鈥檚 life is an insatiable need for fame, yet he has no friends, is a paradox he acknowledges, but has no explanation for.
Tapping away on his laptop, Jered tried - and repeatedly failed - to log in to one of the hundreds of fake Facebook profiles he鈥檇 started over the past year, since the launch of the album he鈥檇 written and recorded, playing all the instruments himself, in the huge studio space on the east side of the house. Although he made a few unsuccessful attempts to promote Breaking the World through traditional means, he quickly decided to go a different route.
鈥淲hy do I need some gatekeeper to tell me that it鈥檚 what they want it to be, or it鈥檚 good enough for them?鈥 he remembered thinking. 鈥淚鈥檓 going to find my own way to do things.鈥
Earlier in our meeting, he鈥檇 reached under his bed and fished out five notebooks. He flipped one open on a random page and showed me that line after line was filled in with email addresses, their passwords, and a little lock symbol to denote that they鈥檇 been locked down or flagged as spam, and were now defunct. In the early days, these accounts had been used in the comment sections of YouTube and on Facebook to sing Threatin鈥檚 praises.
He kept the names of his fake Facebook accounts in an app on his phone as well: Mark Jaime. Sarina Goodman. Laura Wales. Ann Corbi. Casey Johnston. Jessica Rice. Josephine Gossan. James Grundy. Alicia Tanlor.
Jered had also gone through the house pulling burner phones out of various drawers, all of which he said were used as a means to create the fake accounts, which require a unique phone number.
鈥淭here should be more,鈥 Kelsey had muttered as she looked down at a pile of eight phones.
In my conversation with the couple, they quickly admitted the hoax. Indeed, all the likes and the views and the comments were paid for, made by bots or Jered himself. Casey Marshall, Joe Abrams, and Lisa Golding were also all Jered (Kelsey had provided Golding鈥檚 voice over the phone).
None of the companies tied to Threatin really existed. He created the label first, to release his debut album online in August of 2017, and the universe of phoney companies and contacts had expanded from there.
When he tried to generate press, he invented a publicist. When he needed to book some gigs, he created a booking agent. He viewed the entire ecosystem of the music industry - the managers, booking agents, promoters, even photographers and videographers - as just a series of roles he can fill himself.
鈥淚f a band approaches a venue and says: 鈥楬ey, we wanna play this venue,鈥 you鈥檙e going to get ignored,鈥 he says. 鈥淎ll it has to do is look like it鈥檚 coming from a booking agency - doesn鈥檛 even matter what booking agency, even a fake one - and then you鈥檒l get talked to and you can get things booked. Simple as that.鈥
As he explained his tactics, Jered was relaxed, confident - not the slightest bit embarrassed. But that鈥檚 because he had something he was eager to show me - a series of emails that he said he sent out under yet another alias, a Gmail account belonging to 鈥淓. Evieknowsit鈥.
鈥淯RGENT: News tip,鈥 the subject line read.
鈥淭he musician going by the name Threatin is a total fake. He faked a record label, booking agent, facebook likes, and an online fanbase to book a European tour. ZERO people are coming to the shows and it is clear that his entire operation is fake,鈥 he wrote, including links to all his phoney websites.
鈥淧lease don鈥檛 let this man fake his way to fame... Please Expose him.鈥
The first such message he showed me was dated 2 November, a day into the Breaking the World Tour, and a week before the first news reports were published. He says he sent the messages out to a database of reporters鈥 emails he keeps in a massive Excel spreadsheet on his laptop - to outlets like the Huffington Post, Spin, Consequence of Sound, Rolling Stone, The Guardian, Pitchfork, New York Times, MetalSucks and, yes, the 成人快手. Although it was unclear if the tips directly resulted in coverage, some of the emails appear to have predated articles.
During the tour, when the bandmates weren鈥檛 looking or in another room, Eames claimed he was on his phone on Facebook under his various aliases, stoking the controversy.
If he is to be believed, the public shaming of Jered Threatin was nothing but a carefully orchestrated publicity stunt. He鈥檇 even had Kelsey at the ready with a video camera, in the hope that someone at one of the venues might try to fight him and create a viral video to boot.
鈥淚 manufactured my own destruction,鈥 he said proudly. 鈥淢y idea was, how am I going to fill these empty rooms? I鈥檓 going to fill them with eyes from the digital world. That was the objective from the beginning.鈥
Were the things I鈥檇 taken as signs of humiliation - the closing of his social media accounts, the disappearance of the obviously fake YouTube interviews - actually Jered herding eyeballs towards his music, which he left up? As of writing, Threatin鈥檚 single Living is Dying has been viewed more than 1.2 million times.
Ignoring interview requests was another form of stoking the fire.
鈥淎s soon as the questions are answered, the story鈥檚 less interesting,鈥 he said.
Which brought us to the awkward fact of my sitting in his house, listening to his explanation.
Maybe by writing the very story you are now reading, I鈥檝e played a part in carrying out Jered Threatin鈥檚 master plan.
Jered claims to be in meetings day after day with movie producers looking to fictionalise the saga, bookers who want him out on the road to capitalise on his notoriety, and music producers and labels who want to talk about his next album.
Kelsey has hours of footage, from the auditions at SIR Studios all the way through the tour, which they intend to use in a documentary. She even taped him sending out news tips about his own fraudulence from their hotel in Newcastle.
鈥淭here is no villain character anymore in rock music, or really in all music,鈥 he says smugly. 鈥淚鈥檓 trying to vilify myself.鈥
When I press him to find out if he feels bad about deceiving anyone - especially his former bandmates - he is unrepentant, and claims he offered to pay for them to fly home after the tour fell apart.
鈥淭he job is the same either way, and the only difference is the number of people standing in front of you,鈥 he said. 鈥淲hen they [the band] are saying: 鈥業 want to be a touring musician, I want to be famous and I want this and that鈥 - that鈥檚 what [they] got.鈥
Although Eames provided emails, receipts, videos and other documentation to back up his story, ultimately it is still possible that the tale he laid out is not true. Perhaps the 鈥淓. Evieknowsit鈥 messages were backdated. He didn鈥檛 allow me to take photos of the inside of his notebooks, because some of those accounts are still active, roving the internet, and a part of what he said are forthcoming publicity stunts.
For his part, brother Scott was utterly unconvinced when I relayed Jered鈥檚 version of events.
鈥淗e鈥檚 a master manipulator,鈥 said Scott. 鈥淚 want to be the voice of reason here. This is like every other profession and you鈥檝e lied to everyone in your profession, so I don鈥檛 know where he鈥檚 going with this. He can be the internet sensation if he wants, but he鈥檚 not going be the musician that he wants to be.鈥
In our last conversation, however, Jered dismissed the idea instantly that the music might not be good enough to carry him forward.
鈥淚 came home to literally thousands and thousands of CD sales. I have a cult following,鈥 he said.
His only regret, he said, is that he didn鈥檛 show up to one of the cancelled shows, where his internet infamy would have generated a proper audience - perhaps the final stop in Italy. He would have liked to have gone on stage, faced the crowd, and refused to play a note.
鈥淚 just would have gotten booed off stage, or bottled, and it would have been a beautiful piece of stage art,鈥 he said wistfully. 鈥淚t鈥檚 like, I show up and I play for no-one. And then when there鈥檚 an audience, I don鈥檛 play for anyone.鈥
When I left the Eames鈥 home, I drove back to my hotel, where I was meeting the last person on earth who seemed to still believe in Threatin - former bassist Gavin Carney. He鈥檇 driven up with his father to answer my questions from another town outside LA. He had worn a suit and a floral print tie for the occasion, and seemed especially young in the moment, standing in the hotel lobby next to his father.
I told him that only a short while ago, Jered had confirmed that the whole debacle - including the fake management companies and labels, the empty venues, the crush of media attention - had all been orchestrated. Sitting on a couch in the hotel suite, he looked crushed.
鈥淲ow,鈥 he said. 鈥淚t鈥檚 crazy. It鈥檚 amazing, if that鈥檚 the case, the amount of lies he was able to keep track of and be able to consistently repeat. It鈥檚... it鈥檚 very shocking.鈥
I repeated what Jered had said to me - that neither he, nor Prunera nor Davis would have got as famous if Threatin hadn鈥檛 turned into a three-ring circus. Carney agreed that in his case, Jered was essentially right.
鈥淚鈥檝e been approached. I don鈥檛 mean to name drop, but, by a lot of people who are sort of high up,鈥 he said. 鈥淚 did get on the news. I鈥檓 here talking to you right now.鈥
He thought for a moment.
鈥淧ersonally I wouldn鈥檛 want to do anything like that. I prefer to be kind of a goody two-shoes,鈥 he said. 鈥淚 put videos up, I try to put myself out there as honestly as I can and hopefully find somebody who wants to work with me. That鈥檚 the way I prefer to do it.鈥
Of the three band members, Carney was the only one that Jered said he would like to play with again. But he acknowledged that Carney would probably never agree to it. In our entire conversation, it was the only time I thought Eames sounded unsure of himself.
When I asked Carney if he could ever be friends with Jered, he said he didn鈥檛 know.
鈥淚t鈥檚 hard for me to say now. It鈥檚 hard to know what is true and what isn鈥檛.鈥
Update: 19 December 2018
鈥淭he publicity stunt for this is done,鈥 Jered Eames assured me at the end of our interview. 鈥淎nything I鈥檝e said to you is factual.鈥
To prove that he was indeed the one that tipped off the media to the hoax Eames forwarded me 16 different news tips sent from the 鈥淓. Evieknowsit鈥 account. Four of them were sent to two different general 成人快手 news tip email addresses, and the earliest of those was dated 4 November - five days before the first stories broke.
My colleagues looked for the emails, but because those inboxes are routinely purged, they had nothing.
After we first published our story, I began reaching out to reporters at the other outlets who had allegedly been sent emails. The earliest one was reportedly sent on 2 November to the 鈥渢ips鈥 inbox for the entertainment magazine Variety.
鈥淵es, we got this email,鈥 a helpful Variety reporter wrote back, attaching a copy with the exact same text that Jered had shared with me.
Then I looked closer. The timestamp on Jered鈥檚 copy said it was sent on 鈥淔ri, Nov 2, 2018 at 12:16 PM鈥. The copy from the Variety reporter read, 鈥淪at, Nov 17, 2018 at 4:32 PM鈥.
An editor at MetalSucks, which did some of the earliest breaking stories on Threatin, could not find an alleged 7 November email that Jered shared with me. Instead, he found a different email from Evie in their inbox, pointing him to a YouTube clip from one of Threatin鈥檚 empty shows. It was dated 17 November.
As I went down the line, I found that the New York Times, Ultimate Classic Rock and Metal Insider all got the 鈥淓. Evieknowsit鈥 email on 17 November. But by this date, these outlets had already extensively covered the Threatin story.
Finally, the 成人快手鈥檚 IT specialists managed to recover two deleted messages from 鈥淓. Evieknowsit鈥.
Both were sent on 17 November, less than an hour apart.
When I texted Jered to tell him what I鈥檇 found, he said he would respond.
He never did.