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Damon Albarn has confirmed that Gorillaz's forthcoming third album will be called Plastic Beach.

Scheduled for release in 2010 the follow up to 2005's Demon Days reportedly features a host of guest contributors.

Speaking to the Observer, Albarn said the songs on the album had been made in reaction to the domination of X Factor affiliated artists in the UK charts.

Albarn said: "I've tried to connect pop sensibility with trying to make people understand the essential melancholy of buying a ready made meal in loads of plastic packaging."

'Pop record'

Albarn, who premiered a number of unfinished demos on Radio 1 at the beginning of 2009, went on to say: "People who watch X Factor might have some emotional connection to these things.

"That detritus that accompanies what seems the most essential thing in people's lives these days, the celebrity, the voyeurism.

"I'm making this album the most pop record I've ever made in many ways, but with all my experience to present something with some depth to it."

Last month, collaborator Alan Moore confirmed he's working on Albarn's second 'opera' following Monkey: Journey To The West.