The Tories have lost. Now which voters should they chase?

Which voters should the Tories go after now?
  • Author, Henry Zeffman
  • Role, Chief political correspondent

The parliamentary Conservative party is dazed and confused, even grief-stricken.

Many knew a big defeat was coming, though some were in denial. All agree that the reality of life in opposition is even worse than expected.

鈥淚t鈥檚 like Lehman Brothers around here,鈥 one Conservative MP muttered, as he saw yet another ousted colleague wander past carrying a cardboard box holding their belongings.

鈥淭here are a load of MPs I thought I鈥檇 be spending decades with in this place,鈥 said another. 鈥淭hey鈥檙e really good mates. And almost all of them are gone. It鈥檚 a reminder of how vulnerable we all are.鈥

And here鈥檚 one of the few remaining members of the Conservatives鈥 vast 2019 intake: 鈥淚t鈥檚 not great to feel like a greybeard when you鈥檝e only been here four-and-a-half years.鈥

It鈥檚 in that emotional state that the remaining MPs need to start answering questions about where to go next. But they are in no hurry to do so. Indeed it鈥檚 hard even to know what the right questions are.

Most glaring and immediate, of course, is the question of who should succeed Rishi Sunak. The fact that no-one has yet declared their candidacy - and there appears to be no particular clamour for them to do so - tells its own story.

As one shadow cabinet minister put it: 鈥淟ook at 1997 and look at 2005 - 2005 was a lot longer and went a lot better.鈥

In 1997, the last time the Conservatives were ejected from government, John Major was replaced by William Hague within 49 days. In 2005, it took seven months for David Cameron to be chosen to replace Michael Howard. Lord Hague鈥檚 four years as leader were forlorn, Lord Cameron led the Conservatives back into government.

鈥淭he question I hear people asking each other the most,鈥 one Conservative MP said, 鈥渋s who is our David Cameron?鈥

In some quarters, the drift towards a longer leadership election betrays a lack of enthusiasm for the likely candidates.

One influential backbencher suggested that postponing the start of the contest would allow MPs to see how the putative candidates take to the task of opposition, for example responding in the King鈥檚 Speech debate or tabling urgent questions to cabinet ministers.

For others, though, a long campaign is an opportunity to have a more fundamental debate about how the Conservatives should rebuild.

鈥淭he problem is we lost votes everywhere at once,鈥 one MP on the right of the party said. 鈥淟ots want us to just think about the challenge from Reform, and we must, but we can鈥檛 ignore our other former voters.鈥

Consider a couple of constituencies for a moment.

Image source, Getty Images

Image caption, The Conservatives lost Boston and Skegness to Reform UK

After the 2019 general election, Boston and Skegness was the second-safest Conservative seat in the country. The party won 76.7% of the vote with Labour limping in second on 15.2%. Last week Reform UK claimed the seat, even though the Labour vote stayed roughly the same.

If every Conservative loss were like that, the party鈥檚 clear incentive would be to focus relentlessly on those voters they lost to Reform.

But then look at Stratford-on-Avon. At the 2019 election the Conservatives won this seat with 60.6% of the vote, way ahead of the Liberal Democrats on 24.3%.

Last week, the Liberal Democrats won the seat, the first time anyone but a Conservative had won there since 1906.

Yet the Conservative vote collapsed in more than one direction. Lots of votes were lost to the Liberal Democrats but Reform claimed 14.6% of the vote too.

If those votes had gone to the Conservatives, the party would have just clung on to the seat.

Image source, Getty Images

Image caption, Stratford-on-Avon now has a non-Tory MP for the first time since 1906

That鈥檚 before you even get on to all the seats where Conservative voters defected in large numbers to Labour.

But it鈥檚 far from straightforward to assume that Reform votes would have just flowed to the Conservatives without Nigel Farage鈥檚 involvement.

鈥淢ost Reform voters don鈥檛 like the Conservative Party,鈥 says Rob Ford, professor of political science at the University of Manchester. 鈥淭hey courted them for two years and it did nothing.

鈥淐onservatives assume that because most Reform voters backed the Tories in 2019 that they are low-hanging fruit, easy to win back. But this doesn鈥檛 follow. They feel let down by the Conservative Party, and just saying nice things to them isn鈥檛 going to cut it for them. Even if you can get some of them back you will lose others in doing so.鈥

Even those MPs who think the Conservatives need to prioritise the Reform UK vote admit there is uncertainty about what鈥檚 behind the party's surge.

鈥淭he big question about Reform is whether it鈥檚 just about immigration,鈥 one MP on the right of the party said, 鈥渙r whether it鈥檚 also about economics and trust. Some of us think it鈥檚 something much bigger, a bit like a Marine Le Pen moment.

鈥淚f we鈥檙e right, then it鈥檚 no good just pitching for Reform votes by going harder and harder on immigration, because you can never satisfy enough of them, and with some of them you wouldn鈥檛 want to. And in the meantime you鈥檙e turning off Lib Dems.鈥

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Another Conservative said: 鈥淭he answer is we need to find a way to appeal to voters we lost to all parties. I don鈥檛 know how you do that on policy, but Keir Starmer showed you can do it by looking competent and serious. But I don鈥檛 know if any of the candidates we have at the moment can do that.鈥

Others worry, though, that a long leadership contest will allow Labour to develop new arguments about their inheritance in government from the Conservatives, with the Conservative Party too distracted by internal wrangling to hit back.

鈥淭he only vulnerability Labour will leave us is on small boats - they really don鈥檛 have a plan,鈥 one said. 鈥淏ut we won鈥檛 be able to beat them on that because of our record. So that leaves space for Reform.鈥

In opposition, though, the matter of attacking the government is mechanical as much as it is about narrative and policy.

And the stark reality of the Conservatives鈥 depleted ranks is that they are going to find it hard to be an effective opposition. There are likely to be somewhere between 80 and 90 government ministers to shadow. Appoint a shadow frontbencher to correspond to each one and you鈥檙e left with only about 30 backbenchers out of 121 MPs. That鈥檚 before two deputy speakers.

鈥淚 guess we鈥檙e going to have to pick and choose which jobs we really want to shadow,鈥 one current shadow minister said. 鈥淭here鈥檚 going to be lots of doubling up. I don鈥檛 know how that will all work.鈥

From the existential to the mundane - that鈥檚 the range of questions a traumatised Conservative Party now has to consider. And they don鈥檛 all think they will get it right.

鈥淚f there鈥檚 one thing this campaign has taught me,鈥 one Conservative official said, 鈥渋t鈥檚 that things can always get worse.鈥

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