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Pubs net trade boost during England's Euros run

Crowds gathered to watch the game at Wild Card Bar and GrillImage source, Wild Card Bar and Grill Instagram
Image caption,

Crowds of people visited the Wildcard Bar and Grill in Sheffield to watch England play

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Pubs across Yorkshire have netted a boost in trading during England鈥檚 journey to the Euro 2024 semi-finals.

In June, the British Beer and Pub Association predicted pub-goers would drink an extra 4-5m pints nationally during the tournament, meaning a further 拢19m-拢24m in sales.

England take on the Netherlands on Wednesday for a spot in the tournament final, with pubs set to be busy once again.

Sophie Saville, assistant manager at the Carlton Tavern, York, described trading as 鈥渞eally great鈥 so far this summer.

Ms Saville, from the venue on Acomb Road, said: 鈥淲e have a beer garden so do usually get a good amount of trade, but the last few weeks have been particularly busy as people have been coming in to watch all the games, not just England.

鈥淥ur pub also has an app for people to order and pay through their phone, which is handy for them not having to move from their seats, but it can get quite busy for us when we have more than 100 extra orders in the queue for the chefs and bar staff."

The pub has introduced ticketed entry for the final match of the tournament, which will take place on Sunday, with more than half of the tickets already sold.

She said: 鈥淧eople have been up on the tables when England have scored and been blowing horns - we鈥檙e only serving drinks in plastic glasses as they鈥檝e been throwing them in all the excitement.鈥

Image source, Getty
Image caption,

Pubs (and supporters) hope England's successful run in the tournament continues beyond Wednesday night

Ellie and Ricky, who manage the Wildcard Bar and Grill, in Ecclesall Road, Sheffield, have also seen an uptake in customers during the tournament.

鈥淚t鈥檚 picked up massively since the Euros, mostly when England has been playing rather than for the other teams, so we鈥檝e made sure we鈥檝e ordered extra alcohol so we don鈥檛 run out,鈥 Ellie said.

Ricky added the bar had seen 鈥渁 couple of hundred extra people coming in鈥 to watch the games, meaning 鈥渨e鈥檝e been able to offer extra shifts for staff鈥.

Jackie Fairburn, of the Hare and Hounds, in Batley Road, Wakefield, said her pub saw 鈥渁bout 450 [customers] in the garden on Saturday鈥.

Speaking to 成人快手 Radio 5 Live, she said the game between England and Switzerland on Saturday going into extra time was 鈥渉elpful鈥 as it meant fans stayed at the venue for longer.

鈥淲e have been quite fortunate because we have been full for all of the matches," she said.

"I鈥檝e got 440 coming through my door on a Wednesday night, it鈥檚 400 people more than normal.鈥

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