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Our work enables people to appreciate different viewpoints, increases tolerance of difference, improves social cohesion, reduces the acceptance of violence and helps societies to negotiate inclusive political settlements. We use role modelling to encourage non-violent conflict resolution and tolerance. And we create storylines and characters that resonate with audiences’ own experiences, and illustrate the role of men, women, youth, elders – and formal and informal institutions – in preventing, containing and resolving conflict. Throughout all our work, we focus on supporting local media partners to reach their audiences most effectively.

In Afghanistan, Ethiopia and Ukraine, where unexploded ordnance poses a daily and deadly threat, most frequently to children, we create powerful, research-informed content that raises awareness of the dangers of unexploded mines and other ordnance. We also continue to work with local media partners on content and campaigns that save lives.