16.1 Introduction
The 成人快手 can extend the impact and value of its output by working collaboratively with other organisations. It can reach new and more diverse audiences and explore new creative opportunities. In doing this it can also maximise public value.[1]
The 成人快手's commitment to partnerships is set out in the 成人快手 Charter which has a requirement to enter partnerships with other organisations, particularly in the creative economy, where it would be in the public interest. These partnerships must be with a wide range of organisations of all sizes, both commercial and non-commercial, throughout the United Kingdom, on television, radio and online.
The 成人快手 encourages people to engage with new subjects and activities through partnerships, for example with educational, sporting and cultural organisations, appropriate charities and new technologies.
For the purposes of this section, a partnership is defined as a relationship between the 成人快手 and one or more third-party organisations which aims to deliver mutually beneficial outcomes in the form of:
- contributions, albeit often of different types from all those involved
- creation of designated partnership activities
- shared responsibility and accountability.
Financing
Partnerships and other external relationships can involve the use of third-party funds for broadcasting content on 成人快手 services.
Financing for UK Public Services
UK Public Services are funded by the licence fee, and the extent to which additional sources of funding can be used is set by Clause 49 of the 成人快手 Framework Agreement.[2] These provisions allow, for example, the use of funding from the 成人快手's commercial activities and co-production finance. This framework is complemented by the 成人快手's principles which are set out in the Statement of Policy on Use of Alternative Finance in 成人快手 content[3] and the Policy Statement on Ticketing for 成人快手 Public Service events.[4]
Financing for the 成人快手 World Service
The 成人快手 World Service is licence fee funded. In addition, the 成人快手 may by mutual agreement accept UK Government funding for the World Service. Specific forms of alternative finance are also set out in the 成人快手 World Service Statement of Policy for Sources of Finance Other Than the Licence Fee.[5]
Commercial Services
The 成人快手 is permitted to carry out commercial activities through separate commercial subsidiaries, which operate to make a profit to supplement the licence fee. They are not funded by licence fee revenue, directly or indirectly, and are undertaken with a view to generating a profit.
The 成人快手's commercial activities must not jeopardise its good reputation or the value of its brand and must meet the guidelines on advertising and sponsorship.
(See Advertising and Sponsorship Guidelines for 成人快手 Commercial Services)
The Statement of Policy on use of Alternative Finance in 成人快手 Content[6], the Policy Statement on Ticketing for 成人快手 Public Service Events[7], the 成人快手 World Service Statement of Policy for Sources of Finance Other Than the Licence Fee[8] and the Advertising and Sponsorship Guidelines for 成人快手 Commercial Services all set editorial content standards in their relevant areas.
(See Advertising and Sponsorship Guidelines for 成人快手 Commercial Services)
16.2 Principles
16.2.1 In seeking to work collaboratively with other organisations, including commercial ones, external relationships and financing arrangements must not compromise the 成人快手's impartiality, editorial integrity and independence. They must also be in line with the 成人快手's values, so as not to bring the 成人快手 into disrepute.
16.2.2 Before entering into an external relationship it must be ensured that:
- the third party is appropriate
- the relationship is appropriate given the activities being undertaken
- the 成人快手 will maintain independent editorial control over its editorial content and output.
(See 16.4.1-16.4.8)
16.2.3 Partnerships must be fair and beneficial to all organisations in the partnership.
16.2.4 To be fair and transparent in partnerships and other relationships, the nature of the relationship must be appropriately signposted to the audience and the partner given due recognition and attribution.
(See guidance: Crediting and Labelling External Relationships)
16.2.5 UK Public Services must not broadcast sponsored editorial content or carry advertising[9], although the 成人快手 has specific permission to accept sponsorship for 成人快手 events.[10]
16.2.6 Arrangements with external organisations must not give the impression that a UK Public Service is sponsored. Arrangements involving funds from not-for-profit bodies and other similar bodies must be in accordance with Clause 49 (4)(e) of the Framework Agreement.[11]
16.2.7 On Commercial Services and the World Service there must be distinction between editorial content and commercial content, such as advertising. Surreptitious advertising is prohibited.
16.2.8 On Commercial Services and the World Service, news and current affairs content must not be sponsored or externally funded, so as not to compromise their due impartiality and independence. Consumer advice content must not be directly sponsored or externally funded by sponsors or funders whose products, services or activities are likely to be reviewed in the editorial content.
16.3 Mandatory Referrals
Mandatory referrals must be referred in advance. Mandatory referrals are an essential part of the 成人快手's editorial and compliance process and must be observed.
Referrals to Director Editorial Policy and Standards
16.3.1 Any proposal to enter a partnership with any government must be referred to Director Editorial Policy and Standards.
(See 16.4.14)
16.3.2 Any proposal for the World Service or Media Action's democratic governance content to be externally funded must be approved by the relevant director after taking advice from Director Editorial Policy and Standards.
(See 16.4.60)
Other Referrals
16.3.3 When procuring technology from third parties, including automated systems that involve artificial intelligence, any product that could impact editorial content must be approved by a senior product figure in consultation with a senior editorial figure.
(See 16.4.8)
16.3.4 Any proposal for a 成人快手 relationship with the National Lottery or other UK lottery organisations must be approved by a senior editorial figure who must consult Editorial Policy.
(See 16.4.14)
16.3.5 Any proposal for a UK Public Service or World Service editorial partnership with a commercial organisation or a charity must be referred to Editorial Policy.
(See 16.4.15)
16.3.6 Any proposal to broadcast or embed a third party's live stream must be referred to a senior editorial figure or, for independent production companies, to the commissioning editor, who must consult Editorial Policy.
(See 16.4.21)
16.3.7 Any proposal to link to or embed a live stream from the sponsor of a third-party event must be referred to Editorial Policy.
(See 16.4.21)
16.3.8 On UK Public Services and the World Service, any co-funding projects must be approved in writing by the relevant director or their nominated representative.
(See 16.4.28)
16.3.9 Any proposal to defray the cost of a UK Public Service online or on-air event or a World Service online or on-air event targeted at a UK audience by taking commercial sponsorship income must be referred to Editorial Policy, Public Policy and Regulatory Legal.
(See 16.4.30)
16.3.10 Any proposal for a UK Public Service or World Service joint event with a third party, or a hybrid event where a UK Public Service or the World Service mounts an event on behalf of a third party, which is to be shown on UK Public Service channels and which takes commercial sponsorship, must be referred to Editorial Policy, Public Policy and Regulatory Legal to be considered against the Statement of Policy.
(See 16.4.30)
16.3.11 Any proposal for sponsorship of a UK Public Service online or on-air event or for a World Service online or on-air event targeted at a UK audience, and the proposed credits, must be referred to a senior editorial figure, or for independent production companies to the commissioning editor, and Editorial Policy.
(See 16.4.30)
16.3.12 Any proposal for online or on-air events on UK Public Services to accept product sponsorship must be referred to Editorial Policy.
(See 16.4.32)
16.3.13 Any proposal to accept sponsorship from alcohol, gambling and e-cigarette organisations should be referred in advance to a senior editorial figure and Editorial Policy.
(See 16.4.33)
16.3.14 Sponsorship by any tourist or trade boards may be acceptable but must be referred in advance to a senior editorial figure and Editorial Policy.
(See 16.4.33)
16.3.15 On UK Public Services and the World Service, tickets to events and/or 成人快手 shows may be included in auctions and prize draws to raise money for 成人快手 partner charities. Any such proposals must be referred to the senior editorial figure in charge of the content to be included. They must also be referred to Editorial Policy and ITACU (Interactivity Technical Advice and Contracts Unit).
(See 16.4.38)
16.3.16 On UK Public Services and the World Service, the commissioning of a new category of event which is not a regular recording with charged ticketing arrangements must be approved by the relevant Head of Department/controller who must refer to Editorial Policy, Public Policy and Regulatory Legal.
(See 16.4.38)
16.3.17 On UK Public Services and the World Service, any proposal for funding online or off-air support material from a commercial organisation must be referred to Editorial Policy.
(See 16.4.40)
16.3.18 On UK Public Services and the World Service, any proposal to include references to sponsors of third-party, non-sports events online or on air, must be referred to a senior editorial figure, or for independent production companies to the commissioning editor, and Editorial Policy. Any proposal to use content from the sponsor on UK Public Service or World Service output or platforms must also be referred.
(See 16.4.42)
16.3.19 Any coverage by a UK Public Service or the World Service of an event that is sponsored by a commercial brand or product must be referred to a senior editorial figure and may be referred to Editorial Policy. So as to avoid the risk of cross-promotion, if an event is sponsored by a 成人快手 Commercial Service it must also be referred to a senior editorial figure and to Editorial Policy.
(See 16.4.45)
16.3.20 Proposals for broadcast appeals (which are not cross-成人快手 charity funding initiatives) must be referred to the Charity Appeals Adviser and Editorial Policy.
(See 16.4.47)
16.3.21 The arrangements for the broadcast of Disasters Emergency Committee appeals must be referred to the Charity Appeals Adviser.
(See 16.4.48)
16.3.22 Advice must be sought from Editorial Policy before opening discussions with prospective partners for the start of a new cross-成人快手 charity fundraising initiative. Editorial Policy will then consult the Charity Appeals Adviser if the proposal is due to be taken forward, so that consideration can be given to any likely impact across other 成人快手 regular appeals.
(See 16.4.49)
16.3.23 Any reference to an external funder in the World Service or Media Action's editorial content must be referred to a senior editorial figure or, for independent production companies, to the commissioning editor.
(See 16.4.56)
16.3.24 Any proposal for the World Service or Media Action's editorial content to be externally funded by a non-UK government department or agency must be approved by the relevant director.
(See 16.4.57)
16.3.25 The World Service and Media Action's external funding acknowledgements must be approved by the relevant World Service output controller, or by the relevant 成人快手 Media Action country director for Media Action content that does not appear on a 成人快手 service.
(See 16.4.58)
16.3.26 Any proposal to use a 成人快手 News brand for marketing purposes in connection with any off-air event must be approved by a senior editorial figure.
(See 16.4.65)
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