Key Points
- The use of fictitious news bulletins should not undermine the 成人快手 News brand's reputation for accuracy and impartiality.
- It should not confuse the audience as to the reality of what they are seeing or hearing.
Introduction
Programme makers in drama and documentary sometimes seek to use fictitious news bulletins as part of their story telling.
This calls for judgment around three issues in particular:
- Is the proposed use likely to undermine the 成人快手 News brand and its reputation for accuracy and impartiality?
- Might it carry risks for the credibility of the presenter or reporter?
- Is it likely to confuse the audience?
The news brand
Any proposal to use a 成人快手 News set, presenter or reporter to present a fictitious bulletin should be approved by the Head of News Output who will need to make a judgement as to whether the proposal is likely to undermine the authority or credibility of 成人快手 News, or compromise its perceived accuracy or impartiality.
The same applies to the use of a 成人快手 reporter in the field contributing to a fictitious news report. Such a proposal must be referred to the Head of Newsgathering.
Avoidance of confusion
To avoid the danger of audiences being confused as to the reality of what they are seeing or hearing, some basic precautions should be taken:
- High profile presenters should not normally be used in their usual news setting without visual or audio clues that it is not a conventional bulletin.
- Similarly, care should be taken in the filming of any fictitious bulletin to give visual clues that this is not a conventional bulletin, for example, seeing the bulletin on a TV set, over the shoulder and profile shots, and so on. On-air graphics in a drama or comedy should differ slightly from the original graphics as a further visual clue to the nature of the bulletin. Similar caution should be exercised with distinctive music or other easily recognisable audio content.
- In drama and drama documentary, the use of music can also be a means of signalling fiction rather than fact
- At every stage, the production team need to think carefully about the possible impact of the fictitious bulletin on people joining the programme late. It may be appropriate to continue ensuring that it is clear throughout that it is not a conventional bulletin, if necessary labelling the footage at suitable intervals to avoid confusion or unnecessary anxiety.
- If the drama features News library footage, beware of causing embarrassment, surprise or offence through the use of inappropriate or outdated footage, especially traumatic or contentious material featuring identifiable people, e.g. riots, funerals. Be alert to any legal problems. It may also be important to inform identifiable people that footage is to be used in a dramatic context so that they are forewarned about its inclusion and have an opportunity to raise any concerns they may have about it.
- Responsibility for contacting 成人快手 News for the relevant permissions lies with the Executive Producer. In the case of independent productions, the commissioning executive for the 成人快手 should ensure the production team consult with News and help them obtain the necessary permissions via a 成人快手 Branding application.
Comedy
Comedic and satirical use of news bulletins is common in content on all media platforms. Proposals to use a 成人快手 News set, graphics or music should be made to the Head of News Output or, if appropriate, the Head of the Radio Newsroom.
The proposed use of 成人快手 presenters or reporters in comedic news bulletins on television, radio or online should be approved in advance by the Head of News Output or the Head of Newsgathering, as appropriate.