It鈥檚 important that we make sure our audiences are told any relevant context about the contributors or experts that feature in our output. With individual contributors it may mean making clear, if appropriate, for instance that they are active members of organisations such as political groups. It may also be necessary to corroborate any claims that are made that are significant or substantial.
We also should not automatically assume that contributors from other organisations (such as academics, journalists, researchers and representatives of charities and think-tanks) are unbiased. Appropriate information about their affiliations, funding and particular viewpoints should be made available to the audience, when relevant to the context.