The Apprentice, Lord Sugar, non-成人快手 activity, March 2023

Summary of complaint

We received complaints about Lord Sugar and his non-成人快手 activity.


Our response

While Lord Sugar presents The Apprentice series on the 成人快手 he is primarily a businessman and he isn鈥檛 a 成人快手 staff member.聽

The 成人快手鈥檚 Editorial Guidelines contain advice about the external activities of freelance presenters. They explain that the constraints for a freelance presenter are not the same as they are for say a 成人快手 News or Current Affairs presenter.聽

However in the light of recent events the 成人快手鈥檚 Director General, Tim Davie, has announced an independent review of the 成人快手鈥檚 guidance in this area, namely the 成人快手鈥檚 existing social media guidance, with a particular focus on how it applies to freelancers outside of news and current affairs.聽