Grand designs for Spurs
Tottenham insiders say their shows the ambition of chairman Daniel Levy, who may not have won any trophies so far, or got into the Champions League, but has made handsome profits and made sure that off the field Spurs are a successful club.
But the club needs success on the field and the new vision of being a top four club with a big new spanking stadium means they have to perform where it matters.
What's more, the board feel if they don't catch up with the existing big four now, then maybe they never will. There's a real sense of now or never.
Two months ago when the club were at loggerheads with Martin Jol it was made clear Tottenham had to make it to the big four and directors said having come fifth twice, they had do better. They could not just stand still.
Now for a top four finish looks very unlikely, and the official word is he must do as well as he can.
But it is clear the manager must have a finish which sees Tottenham back in Europe even if it is only the Uefa Cup.
A lot will depend on how top players like Berbatov perform.
His agent is talking to Damien Commoli the director of football, who is now Ramos's boss.
The club are and say it is routine. Berbatov has another two-and-a-half years on his contract with an option for another two which is still to be agreed.
But I am also told when Martin Jol came into the dressing room to talk to the players after he learnt he was leaving, Berbatov said to him: "If you go, I go too."
And of course the big question is not just whether Berbatov will be sold, but will Tottenham be sold?
Officially the club keep saying it is not for sale. However I am told Levy has been sounded out by buyers and soon after the season started, a price of £600m was talked about with Levy wanting to stay on as chairman.
Unless Ramos helps Tottenham recover quickly on the field of play it will be hard to get that price and Tottenham, when the club is sold, may go for a lot less.
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