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Hello.  You made it over here then!

Welcome then to Press Red - the new name for ³ÉÈË¿ìÊÖi Labs.  The name change is reflects the fact that the ³ÉÈË¿ìÊÖi name is no more, having been replaced by ³ÉÈË¿ìÊÖ Red Button.

The name "Red Button" was chosen because research showed that was what many of our users called the service when using it - prompted no doubt by the fact you're prompted (ahem) to "press red".

Although we're now called ³ÉÈË¿ìÊÖ Red Button, the service on air is simply branded with the ³ÉÈË¿ìÊÖ blocks, in line with ³ÉÈË¿ìÊÖ Online and ³ÉÈË¿ìÊÖ Mobile.

We started replacing the logos throughout the red button service since last summer, with the work only recently being completed.

In total, 77 logos had to be replaced.  Just two of those were on Freesat - a black version and a white version.  Freeview had a few more - 13 to be precise - whilst on Sky we needed to replace 20.

However the real winner for changes was on our Virgin Media service, which, for various reasons, needed 42 ³ÉÈË¿ìÊÖi logos replacing with the new i-less version.   21 of these were related to our radio services on the platform - one for every radio station.  

In the end, the last real bastion of ³ÉÈË¿ìÊÖi turned out to be this blog and as part of that we needed to change the web address of the blog.  Unfortunately we weren't able to provide an automatic redirect from the old blog to the new one.  It was also not possible to import all the old comments over, although we'll be working to copy the comments into the new blog as and when we can.

All of which reminds me of a conversation I once had on the Points of View message board where I told a correspondent that something on the red button service was hard coded, only for them to say "But it's digital!  It should be easy!"

If only that was always the case!

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