Offensive?
We're trying to get the airline involved in to come on the programme. The ASA has already agreed.
This is the view of the airline:
ASA QUANGO RULES PICTURE OF FULLY CLOTHED GIRL IS OFFENSIVE
Ryanair today condemned the latest absurd ruling from the Advertising Standards Authority quango which claims that the attached picture of a fully clothed model, which ran in three UK daily newspapers "appeared to link teenage girls with sexually provocative behaviour and was irresponsible and likely to cause serious or widespread offence".
Ryanair criticised this ruling as remarkable even by the absurd standards of the ASA quango. Ryanair wonders how the attached picture of a fully clothed model can be irresponsible or offensive, when it appeared in mainstream British newspapers which frequently run pictures of topless models or photographs of celebrities in various stages of undress.
The ASA quango also bizarrely claimed that this ad would not have been found offensive if it ran in the tabloids, but was offensive because it appeared in the Herald, the Daily Mail and the Scottish Mail. This is clearly subjective censorship and not impartial regulation of advertising.
Criticising this latest silly judgement from the ASA quango, Ryanair’s Peter Sherrard said:
"The ASA becomes more Monty Pythonesque by the day. This latest ruling shows how absurd and out of touch this quango really is. It is remarkable that a picture of a fully clothed model is now claimed to cause "serious or widespread offence", when many of the UK’s leading daily newspaper regularly run pictures of topless or partially dressed females without causing any serious or widespread offence.
"This isn’t advertising regulation, it is simply censorship. This bunch of unelected self appointed dimwits are clearly incapable of fairly and impartially ruling on advertising.
"At a time when TV and media advertising is full of suggestive and provocative images, Ryanair believes that there is nothing either irresponsible or offensive in the attached advert. Consequently we will not be withdrawing this ad and we will not provide the ASA (Absurd Silly Asses) with any of the undertakings they seek."
RSS feed
Email us
Listen to PM
