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Paper Monitor

16:51 UK time, Monday, 3 September 2012

A service highlighting the riches of the daily press.

It's time for outrage over the incredible shrinking products again. Straitened economic times has seen a number of the nation's favourite chocolate bars being reduced, while their price remained the same.

But Paper Monitor expects a brouhaha in the lead up to Christmas over the latest casualty - Quality Street.

According to the Daily Mail the tin is getting smaller - meaning fewer chocolates. The paper quotes a spokesperson from the manufacturer Nestle as saying that it has reduced the recommended retail price - but .

Paper Monitor proposes that if savings need to be made, simply chuck out the Strawberry Delights and Orange Cremes - no-one eats them and it will avoid that heart-sinking moment when one peers into the tin and sees nothing but sweets wrapped in red and orange.

The same paper has another story about a shrunken item - this time it's a scaled down version of the 17th Century warship Sovereign of the Seas. Here's the headline: "Model warship that takes longer to build than the real thing - and costs you £800."

Paper Monitor is fascinated by partwork magazines, and the rather nerdy reputation the market has, and the sheer dedication that goes along with collecting every issue.

The Mail's story focuses on a new weekly partwork magazine showing how to create a 110cm-long replica of the magnificent ship commissioned by Charles I. It works out that - nine months longer than the original.

But then again, Paper Monitor thinks that the magazine is probably aimed at people with an awful lot of time on their hands - not too many distractions. Anyone recall the retired chap who spent 10 years on a matchstick armada?

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