Paper Monitor
12:51 UK time, Wednesday, 2 March 2011
A service highlighting the riches of the daily press.
Paper Monitor appreciates how hard it is to find pictures that match dry subjects.
There are stock photo libraries that picture desks like to go to, but they have to be used as sparingly as possibly.
Then there are photos that are a "go-to" for illustrating certain topics - David Brent in The Office, for bad bosses or workplace etiquette, being a classic.
Again these are regularly overused.
But Paper Monitor is left scratching its head by page two of today's Times.
The paper is trumpeting its transition to being part of a carbon-neutral company. News Corporation says it has zero net carbon emissions, meeting a goal it set three years ago.
And the picture used? Neytiri from Avatar.
Has she advised in this carbon neutrality project? Oh no, she's fictional. So her character must be a symbolic representation of the environmental movement.
Avatar's not mentioned in the column. But Paper Monitor seems to recall Avatar was a 20th Century Fox film. And that studio is owned by? Yes, News Corporation.
Of course, they could have chosen an Ewok from Star Wars as their cute symbol of nature and all that. That was a Fox film.
Speed, with its requirement to drive at an uneconomical 50mph, would not be so good.
The 
