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Today in Web Monitor: Not what you expect, a win for physics and a different kind of identity theft.

• Noughties nostalgia is breaking its stride, with magazines trying to sum up the decade. counterintuitive thought has been the prevailing trend of the last ten years. Pareene reckons book deals are to be had from ideas such as being smart doesn't help you get ahead; amateurs are better than experts and car seats are unsafe:

"The shocking hidden side of everything became the only side of anything worthy of magazine covers and book deals. Social scientists applied their techniques to the problem of climate change; liberals who wanted to be taken seriously had to come up with arguments for conservative policies and vice versa. Everywhere in the media, the former creators of mass consensus devoted themselves to contradicting the conventional wisdom."

Bank in November, a backlash against the biggest success of this trend, Malcolm Gladwell, with many critics seemingly admitting they hated him because they were jealous.

• an unlikely consequence of Tiger Woods' recent car crash: a jump in sales of a physics book called "Get a Grip on Physics" by John Gribbin. Kurutz says it played a minor cameo in the story after being seen on the car floor. Gribbin tells Kuruz he has a theory why Woods would have a copy:

"The obvious speculation is he saw the words 'get a grip' and thought it would help with his golf grip."

• Web Monitor can understand the motivations behind the kind of identity theft that gets your money stolen out of your account. But stealing your identity to write a blog supposedly as you still baffles WM. Technology boffins seem to be a favourite choice when looking for someone to impersonate in a blog. First there was - co-founder of Apple (as mentioned in Web Monitor previously), then who works on Google Maps. As a reaction to one location technology fakester, another internet map maker, Steve Coast, has had his own fake blog for the last two years, starting with this entry:

"So on the way back from the office tonight I'm going to crowdsource a bus (hitch a ride) and it just totally subverts all the big guys and you have to keep up. The bus guys have been spending all this money on hardware (bendy buses) and we're like that's so over. Apparently there are some guys at Waterloo Bridge who have crowdsourced their income by asking lots of people for a little bit of money each, maybe I'll stop by and check these guys out."

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