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Picture This

Jeff Zycinski | 15:55 UK time, Thursday, 12 April 2007

³ÉÈË¿ìÊÖ Scotland


For many who work in radio, the invisibility of the medium can be a great comfort. Long gone are the days when ³ÉÈË¿ìÊÖ radio announcers arrived in the studio dressed in dinner jackets and black ties. To be fair, I have seen some radio presenters arrive for work with their dinner on their jackets, but that's another story. All I'm saying is that some of the people you hear on the radio are hard to look at. So hard, in fact, that many of them get kicked off the airwaves and are given jobs in management.

But I'm not bitter.

What troubles me, though, are the implications of "convergence" and "multi-media, cross-platform projects". It's no longer good enough that we make radio programmes you can listen to on a grease-stained kitchen tranny. Oh no, now we have to think about the possibility of providing photographs, graphics, text and video for the next wave of digital receivers. That's all very well, but it means you might have to look at pictures of the people speaking on the radio. Oh yes. Just think it through.

Frankly it's all your fault. Yes, you there in front of the computer screen. The very fact that you've come this far into the ³ÉÈË¿ìÊÖ website tells me everything I need to know about you. Face it, you're just not satisfied with voices and music and the odd burst of static. You want something more from us. You're so needy!

So I've given in to your demands and have opened a YouTube account to provide little video insights into our madcap world of audio manipulation. It currently contains only . One has some archive footage from our fund-raising series Let's do the Show Right Here. The other is my three-minute walk through our HQ at Queen Margaret Drive in Glasgow. Just a few days before I get my new desk at Pacific Quay, I thought it was a timely little tribute to our past.

Hopefully, in future, I'll be able to add some more video adventures to help illustrate some of the things I mention in this diary.

Let me know if you want more.

Or not.



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