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Secrets Of The Yellow Bear

Jeff Zycinski | 12:18 UK time, Thursday, 7 September 2006

pudsey

I caught an early morning flight from Inverness to London this morning to attend some meetings in the ³ÉÈË¿ìÊÖ's Media Centre at White City. That included a gathering of the Heads of Radio from Wales, Ulster Scotland and ³ÉÈË¿ìÊÖ Local Radio in England. It's always useful to share ideas and to find out what new formats are working in different parts of the U.K.

I was interested to hear how ³ÉÈË¿ìÊÖ GMR has been rebranded as ³ÉÈË¿ìÊÖ Radio Manchester and that Terry Christian (famous for the Channel 4 show 'The Word') is now one of the key presenters on that station.

I also met up with Gareth Hydes. He's the Senior Producer in charge of the Topical & Events team at ³ÉÈË¿ìÊÖ Radio Scotland but is currently on a four-month attachment s as Senior Content Producer for Children In Need. He and his team are mapping out the plans for the big night of fund-raising in November and he was telling me about all the famous names who'll be joining in the fun.

I was going to share that with you, but then the Head of Marketing for Children In Need told he it was all hush-hush and has to be kept under wraps until the official publicity launch.

I can reveal, however, that a certain yellow bear will be involved in the fun. But keep that to yourself.

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