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If you want to smell like Ferrari (shower gel £15), dress like Ferrari (leather jacket £700), drive like Ferrari (luxury key-ring £150) and even like Ferrari (surfboard £1,100) the store is THE place to come.

Anyone who has ever been to an F1 event knows the like to wear their Ferrari hearts on their sleeve - and anywhere else they can emblazon the prancing horse emblem.

Raikkonen finally ended the Italian marque's drought by claiming their first points of the season with sixth place in .

A particularly ardent fan amongst the pack that turned out to catch a glimpse of Raikkonen was so pleased they repeatedly shouted out, "You are still our number one world champion, Kimi!"

Raikkonen himself was typically realistic when asked about his prospects in Barcelona, the scene of his last Grand Prix victory.

"Of course, we have not had an easy start to the year," said the Finn, not quite chiming in with the feelgood factor of the grand opening.

"But we have some new parts coming in Barcelona and we will soon find out how good they are.

"We should definitely be in a better position; fighting at the front where we should be rather than fighting for sixth or seventh place."

After a quick browse of the Ferrari store, Raikkonen headed to the Ferrari showroom on Kensington's Old Brompton Road to meet the ³ÉÈË¿ìÊÖ's Lee McKenzie - and you can watch her interview with the Finn this weekend on ³ÉÈË¿ìÊÖ One.

By the way, if you wondered if Raikkonen planned to get into the mood for Barcelona during his overnight stay in London by watching the Champions League semi-final between and Barcelona at Stamford Bridge - his answer was a firm "no".