Fifteen years after his death, the continues to grow - he remains one of Formula 1's greatest heroes and books and films of his life are some of the most popular items in the sport's memorabilia.
So it should come as no surprise that .
A number of Senna documentaries are already available and this new one has some stiff opposition to live up to in the shape of the official Senna tribute and a film made before his death called Racing is in my Blood.
But this promises to be different from anything that has gone before.
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face Formula 1's disciplinary and legislative assembly, the World Council, on Wednesday to answer charges arising from their - but the sport is braced for other decisions that day that would affect all the teams.
It is widely expected that FIA president will also use this World Council meeting to push through further changes regarding next year's rules - particularly .
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The Mole sent a team to this week to check out the site for the city's inaugural Grand Prix.
The GP in the is replacing Brazil as the season finale and takes place on 1 November.
The 5.5km should certainly be eye-catching as it is being constructed just off the coast on Yas Island.
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was the out-and-out quickest guy around the on Saturday - the Italian , and he was also fastest of all once the amount of fuel in the cars is taken into account.
The cars in the top 10 shoot-out are not allowed to refuel between qualifying and race, so their speed in the final part of qualifying is dictated by their fuel load. The fuel load also dictates how many laps a car can do before making its first pit stop.
Every extra kg of fuel costs a Formula 1 car 0.035 seconds around the Sakhir circuit, and the cars use an average of about 2.6kg a lap.
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The compelling start to this already incredible Formula 1 season has owed as much to events off the track as to those on it - and it is the backstage intrigue that continues to dominate gossip in the paddock in Bahrain.
Much attention is focused on McLaren's appearance on Wednesday in front of F1's disciplinary court - the World Motor Sport Council of governing body, the FIA.
The team are answering charges arising from the aftermath of the season-opening Australian Grand Prix, when
and a beleaguered and haunted-looking Hamilton has admitted his mistakes while blaming it all on being misled by Ryan.
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couldn't have been down to luck rather than judgement, could it?
Probably not, but the German - who notched up a first-ever victory for and the second in his third full season in the sport - is one of the more drivers on the circuit.
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The Mole joined the ³ÉÈË¿ìÊÖ's Formula 1 presenter Jake Humphrey on a trip into the wilds of the desert to find out how he plans to bring a flavour of the kingdom to the small screen on Sunday.
Think Humphrey of Norfolk meets ...
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One of the biggest topics of conversation in the paddock at the is how swiftly the Formula 1 wheel of fortune has cast and on a downward spiral.
The historical rivals and F1's potent forces over the last two seasons are struggling following the major rule changes for the 2009 season.
The paddock is asking - are these famous teams really unravelling?
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With just 12 days rest in between the end of the and getting back in the driving seat in , you would have thought Formula 1's drivers would have been taking it easy.
Think again. These boys are hardcore, especially the Brazilians.
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Toyota's is to race for the victims of the , which claimed nearly 300 lives on 6 April, at this weekend's Chinese Grand Prix.
The Italian was born in the region, the same province where the quake shook the town of L'Aquila, causing devastation across the community.
Trulli has decided to drop a commercial sponsor on his race suit and wear a badge on his left arm in honour of the victims.
The driver also aims to raise enough funds by the end of the season to rebuild a school in the town.
"Being part of Abruzzo, I wanted to do something special," Trulli said.
"Nearly 300 people died and everything is gone, blown away. 100,000 people have no homes or jobs.
"It is a dramatic situation and I just want to let everyone know what is going on.
"I have not visited the town yet but I plan to go back after these two flyaway races in China and Bahrain."
The champagne and showbiz of Leo Sayer, Dannii Minogue and Sir Richard Branson are all just a distant Australian memory now.
Alas, there were no celebrities on hand to toast Jenson Button as he savoured his second straight win .
The Mole still managed to sniff out the Englishman - literally, those drivers really do sweat hard in humid Sepang - on his victory stroll through the paddock.
Button sidestepped the puddles as he ambled up the paddock, signing autographs and posing for photographs.
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McLaren boss served himself up for another thorough media grilling on Sunday morning in .
He has had the weekend from hell after following the Australian Grand Prix, and team manager was subsequently suspended for his part in the deception.
The team bravely went ahead with their regular Meet The Team session with Whitmarsh and Mercedes Motorsport boss .
Whitmarsh and Haug sat behind a desk at the front of the McLaren hospitality tent with folded arms.
The pair did not duck a single question and Whitmarsh, in particular, was more apologetic than he had been all week in Malaysia.
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Mole thought it was the Brits who were obsessed with talking about the weather.
But here in it seems everyone is getting in on the act - and happily when it comes to matters meteorological the normal competitive instinct of the F1 paddock is put to one side.
Everyone, it seems, is happy to share tips on how to beat the heat.
Take . The German driver has a novel technique for dealing with the oppressive conditions - he puts a bag with dry ice in his pants, "so at least they stay nice and cool".
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performed his best impersonation as he was forced to leap out of his in the closing stages of the first practice session in .
The said he was struggling to breathe as smoke poured from the side and rear of his car at the Sepang International Circuit.
Ferrari said it was neither the result of the in-built fire extinguisher exploding at will nor a cockpit fire.
The team revealed the smoke was caused by a problem with their battery-operated system, which had short-circuited in the hot and humid conditions enveloping the track.
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It might not have been the best of days for , but the team played a blinder when it came to keeping the world champion away from the media melee in Malaysia.
Hamilton was stripped of his third-place finish in last Sunday's and Toyota's Jarno Trulli reinstated after a hearing in Sepang.
The sport's governing body decided to exclude the Englishman from the results for "misleading the stewards" as they tried to determine whether Trulli broke the sport's rules by passing Hamilton when the safety car was on the Melbourne track.
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announced its arrival at the with impeccable timing on Thursday.
It was three o'clock in the afternoon and the steamy temperatures had climbed to 31C.
As the drivers sat down for the start of the media conference, the sky cracked and sheets of rain fell to the earth as swirling winds did their best to bend the trees in the same direction.
, winner of , nodded to his trainer, who was waiting in the wings, and pulled a grimace.
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Round two of the 2009 Formula One season in Malaysia and time for the 10 teams to get down to some serious business.
Or is it? One team raised a smile at the Sepang International Circuit with a topical .
tricked journalists by posting a release in the media centre saying the team will run with the optional kinetic energy recovery system (Kers) this weekend.
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