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Marina & the Diamonds - 'Oh No!'

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Fraser McAlpine | 10:17 UK time, Tuesday, 20 July 2010

Marina and the Diamonds

I like Marina. I like that she's not afraid of singing in a daft voice, or about silly things, in order to make her pop music. I like that she's trying to critique the world for being a bit shallow sometimes while dancing about in a pink dress and matching boxing gloves. I like that she has so far resisted the lure of becoming just another hypersexualised female pop star.

And most of all, I like her songs. I like that they have these unexpected twists in the melody that turn your insides upside-left. This song, for example, has that whole "gonna da-da-da-DIIIEEE!" breakdown, which is brilliantly unhinged. I like that a lot.

But...with this song, isn't there something a bit familiar about, well, EVERYTHING?

(. I like it.)

What bothers me is the extent to which this has been recorded so that it sounds exactly like 'Hollywood'. Or, given the back-to-frontish way albums are put together the extent to which 'Hollywood' was recorded so it sounds exactly like this. I don't mean the songs are the same, I mean they bear the same sonic footprint, and it's not just Marina's voice. The synths are the same, the swirling vortex in the chorus is the same, all the SOUNDS are either the same or so very similar that it makes no odds.

Now, consistency of sound is not a problem if you are Mumford and Sons, so there's no reason why it should be a problem if you are Marina. But it is, and the reason why is to do with the ChartBlog Theory of Rock vs Pop:

Pop music works to a different methodology to rock, or folk. With rock, you get your act together, you develop a trademark sound, you write a bunch of broadly similar songs which work within that sound, and you record them into an album. There may be highs and lows, but you very rarely break away from the blueprint noise that you make. Oasis, in this respect, were the perfect rock band.

With pop, you work on a song by song basis. You get some arresting ideas together, bash them into shape in as distracting a manner as you can manage, try out a few hot new production ideas, phone a few rappers, whatever it takes to make your song stand out from everyone else's. Then, when you've done that really well, you have to repeat the process, only this time, your last song is also in the list of things you can't sound like any more. Girls Aloud, in this respect, are the perfect pop band.

You can pick any analogy you like to represent the different approaches, none of them are perfect, but I'm going with sweets vs bread. People can eat a lot of bread, but they can't eat a lot of sweets. They get more excited about individual sweets than they do about individual slices of bread, but if they had to, they could probably cut out sweets more easily than they could cut out bread.

I leave it up to you to work out which is which, but let's just say it's no coincidence that I mentioned Oasis. They have a song about a roll after all.

Anyway, despite being a decent song in its own right, 'Oh No!' suffers because of the sonic footprint thing. I don't want it to suffer, but it does. Having said that, it's better than any amount of dreary (but worthy) rock music.

Three starsDownload: Out now


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(Fraser McAlpine)

"The lyrics of 'Oh No!'... refer to being obsessed with consumerism, success, money and fame."

"We're here for the tunes, and Marina has them in spades. Day-glo flourescent spades with sparkly handles."

"This Welsh singer/songwriter shows that Great Britain even does Katy Perry cooler than us."

PS: Of course, this is not the first time that the ChartBlog Theory of Rock vs Pop has appeared in ChartBlog. I'm basically repeating myself here, with minor variations, in order to make a broadly similar point to the one I made the first time. Just like Marina! Oh no! (etc)

Comments

  • Comment number 1.

    This is probably my favourite up-tempo song from the album, her voice does wonders for me.
    And I think this is lyrically very good, I can't see the whole thing with it sounding like Hollywood though, perhaps now it's been mentioned I may... Hmmm...
    5 star song, for me.

  • Comment number 2.

    This is now my favourite song of The Family Jewels, so energetic and fun! I see what you mean by it sounding like Hollywood but this is more fun and sillier. I think Girls Aloud have crafted pretty similar songs throughout their years as a group so I disagree with your theory that they're the perfect pop band.

  • Comment number 3.

    At first, I was very disappointed with this choice as a single - I would've leant more towards 'Girls' or 'Numb', but after seeing the video, the true charm of the song reveals itself. Low budget, unabashed fun perfect for the summer.

    4 stars.

  • Comment number 4.

    "Low budget , unabashed fun ,perfect for the summer " Sounds like a night out with the lovely Kerry Katona . ;)

  • Comment number 5.

    Right, I'm probably going to be flamed for what I'm going to say, but here it goes:
    Before this song, I didn't really have much of an opinion on Marina And The Diamonds, 'Hollywood' was bearable, her voice was a little annoying, but not rihanna annoying. I really liked 'I'm not a robot'. But I really don't like this. One bit. Her voice just really gets to me and the first time I listened to it, I did actually cringe at a few points

    2 stars

  • Comment number 6.

    @ 4

    L and O and the L variety. ;)

  • Comment number 7.

    @5 Noone is gonna flame you here honey . Relax . We will leave it personally to Marina . Light the blow torch Randy ! ;)

  • Comment number 8.

    Not the best picture of her...
    Anyway love this song, very kooky, If not slightly annoying.
    4 Stars

  • Comment number 9.

    Agreed Adam ! She is absolutely gorgeous in the flesh . *growls*

  • Comment number 10.

    Lovin´ the Marina but she can do better than this.

  • Comment number 11.

    I've been enjoying Marina's album since it was first released, and this song is the standout pop moment, so I am glad it's getting a release.

    Although The Family Jewels is (at this stage of the year) one of my favourite albums of 2010 and is full of some of the biggest tunes you'll hear all year, I can understand why she irritates some people. At first it annoyed me that some critics didn't like her, but over time I've come to see why her kookiness, in-yer-face style, and slightly self-important lyrics, might put off many. This song typifies that more than any of hers, I think.

    However I quite like that about her so it doesn't really bother me.

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