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New Kids On The Block - 'Summertime'

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Vicki Vicki | 13:17 UK time, Thursday, 28 August 2008

New Kids: back in the dayUnder normal circumstances, even though I tend to do a lot of my ChartBlog research by browsing music videos on YouTube, I try not to let the content of the video influence my review, because the video is not the song, obviously. There can be exceptions to this rule - if, say, a song comes with a truly brilliant and inspirational video that truly gives the song new meaning, or perhaps where a great song is let down by an utterly rubbish video, but both of those scenarios would merit at most a passing mention.

So I'm breaking protocol a bit to talk about the video for this song in my review, but: it's really quite poor. It's just a lot of NKOTB walking around in white linen outfits, and occasionally whirling some girl around on a beach, and then a bit of a half-hearted dance routine at the end. It was so distracting on my first viewing that I had to go back a second time and listen to the song while deliberately NOT watching the video to see if that made it sound any better, because I really had not been impressed before that.

And it did, a little bit. But not enough, I don't think. The biggest problem with this song is that the sense of half-heartedness so evident in the dance routine at the end of the video pervades through the entire song - it sounds like the whole thing was produced while everyone had one eye on the clock. The vocals are fine, but they lack pizazz. The melody is basically a tinny synth ripoff of 'Bittersweet Symphony' (which was in itself lifted from the Andrew Oldham Orchestra's recording of the Rolling Stones' 'The Last Time', but that's not for here). Even the "woah-oh"s in the chorus just have absolutely no fire in them. The song's pleasant, hummable even, but I couldn't shake the slight feeling of anger that I got after listening to it that it just should have been so much better than it actually is, if only anyone involved had cared about it a little bit more.

Still, it's heartening to see one of the biggest boybands from my formative years still managing to get together and record stuff. And most of them have aged well, so kudos for that, guys. But you still need to try harder with the actual music stuff.

Two starsCD Released: September 1st

(Steve Perkins)

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