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20 year old Russell Asquith identifies a gap in the market for a dry-cleaning business as his home town didn’t have one. He finds funding through the Doncaster Chamber of Commerce and the Prince’s Trust, and invests £28,000. The business is doing well and Russell is now keen to open more outlets. The how and why of the start-up is explained.

Students can brainstorm all the costs required to start a new business. If they were to set one up in their area, what sort of business would have a good potential market, and where Could it be situated?