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Industries

  • Industries overview

    An overview of how different media industries work together.

  • Television

    70 years ago it was unusual for a household to have a TV, now 96% of UK homes have one.

  • Magazines

    In the UK alone, there are approximately 8000 different magazine titles for general sale.

  • Advertising

    Advertising can be presented in many forms; from TV adverts, to radio jingles, to internet pop ups and billboards.

  • Film

    Film is one of the oldest media industries as well as a major global business making billions each year.

  • Music

    How we buy and consume music has changed over the years. These days, we鈥檙e most likely to purchase digital downloads and listen to digital audio files.

  • Newspapers

    Every day hundreds of different newspapers are published. The content and layout of each newspaper reflects its target readership.

  • Radio

    Radio has evolved dramatically since it began in the 1920s.

  • Websites

    Websites, like video games, offers one key feature which distinguishes them from other media texts: interactivity.

  • Computer and video games

    The computer and video games industry is one of the newest and most rapidly expanding media industries.

Genre

  • What is genre?

    Genre describes and categorises different types of media texts.

  • Analysing genre

    Different media texts have codes and conventions which can be used to analyse genre.

  • The Family. Video

    Participants in 1974 reality TV series, The Family, talking to the producer.

Narrative

  • What is narrative?

    All media texts have narratives, whether they are a TV drama, a newspaper or a full length feature film.

  • Narrative techniques

    Media texts use a range of narrative techniques to tell a story.

Representation

  • What is Representation?

    In media studies, representation is the way aspects of society, such as gender, age or ethnicity, are presented to audiences.

  • Representation of gender

    The representation of gender is a powerful code in media texts.

  • Representation of age

    Representations of age can influence how audiences respond to a character or real-life person in a media text.

  • Ethnic, national and regional identity

    Ethnic, national or regional identity is reinforced or undermined by how it is represented in the media.

  • Issues and Events

    As well as representing groups of people, the media also construct representations of issues that are important in society.

Audiences

  • Target audience

    The relationship between audiences and media texts is constantly evolving.

  • Audience appeal

    Some media texts aim to attract a broad audience while others are for niche audiences with a specific interest.

Production skills

  • Research

    Research is one of the most important phases of any production.

  • Planning

    After you've conducted all your research, you need to plan your production.

  • Production

    Advice for producing your own media text.

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