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For businesses

• The star rating is based on the same criteria for all accommodation so businesses know the standard they have to provide
• An independent assessor gives advice which is impartial and helps the business to maintain standards
• An annual written report highlights strengths and weaknesses within the business with advice on how to maximise customer satisfaction
• The business has free advertising access to the regional tourism website which reaches a wide potential customer base and can increase the number of bookings
• A range of free marketing support materials are provided including a star rating plaque, window sticker, certificate and web logo that can be added to the business’s website and social media channels

For customers

• Customers can identify hotels within a price range they are able to afford and will know what facilities to expect
• Customers recognise star ratings and can select accommodation to suit their needs, from business trips to family holidays
• Largely speaking, standards are consistent across the country and should meet customer expectations
• Customers can save money by knowing that the star rating is awarded according to the range of facilities and can select lower star rated accommodation if they do not require these facilities